https://so17.tci-thaijo.org/index.php/CBEJ/issue/feed 2026-10-04T00:00:00+07:00 Assistant Professor Dr. Sukrita Raksudjarit cbej.ms@yru.ac.th Open Journal Systems <p><strong>Journal of Community Business and Entrepreneurship (JCBE) </strong><br /><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">ISSN XXXX-XXXX (Online)</span> <br /><strong>Publication Frequency :</strong> <br />Issue 1 (January–June)<br />Manuscript submission period: January 1 – March 31<br />Publication: within<strong> June</strong><br />Issue 2 (July–December)<br />Manuscript submission period: July 1 – September 30<br />Publication: within <strong>December</strong></p> <p><strong>Aims :</strong><br />1. To publish high-quality research articles, scholarly articles, and book reviews, presenting theoretical and/or applied contributions that are relevant to the grassroots economy, community enterprises, and entrepreneurship, and that address both domestic and international contexts.<br />2. To promote and foster the expansion of academic knowledge among the wider public, and to encourage the utilization and further advancement of such knowledge for the development of communities, society, and the nation.<br /><strong>Scope :</strong> <br />The journal accepts academic works that are related to entrepreneurs and community development, including studies on the entrepreneurial ecosystem, community businesses, and community enterprises. Research focusing on Digital or AI Transformation, the Creative Economy, the grassroots economy, and local identity is encouraged. Topics concerning social finance, community-based tourism, local service businesses, marketing communication, public relations, management, human resource management, sustainability, good governance, social innovation, cross-border trade, Halal Business, international trade, and other relevant areas are also within the journal’s scope.</p> <p> </p> https://so17.tci-thaijo.org/index.php/CBEJ/article/view/2630 2026-08-15T11:24:19+07:00 Siti Yuliandi Ahmad sitiyuliandi@iium.edu.my Nuradibah Mokhtar mnuradibah@unimas.my Nuraini Abdullah nuraini@unimap.edu.my Nurul Fardini Zakaria nurul.fardini@uum.edu.my Susan Hama susan.h@yru.ac.th

<p>This study examines the influence of information exposure on travel intention and the mediating role of perceived travel risk among Malaysian Generation Z travellers within the context of geopolitical uncertainty. Grounded in Risk Perception Theory, the study investigates whether exposure to information concerning geopolitical conflicts and global instability influences travel intention directly and indirectly through perceived travel risk. A quantitative cross sectional design was employed using data collected from 296 respondents and analysed using Structural Equation Modelling with AMOS. The descriptive findings indicate that perceived travel risk recorded the highest mean score (M = 3.49, SD = 0.60), followed by information exposure (M = 3.33, SD = 0.56), while travel intention remained at a relatively lower level (M = 2.42, SD = 0.64). The structural results reveal that information exposure has a positive and significant effect on perceived travel risk (β = 0.593, p &lt; 0.001), indicating that greater exposure to information regarding geopolitical conflicts increases travellers’ perceptions of travel related risks. However, perceived travel risk does not significantly influence travel intention (β = -0.114, p &gt; 0.05), and information exposure also fails to demonstrate a significant direct effect on travel intention (β = 0.021, p &gt; 0.05). Mediation analysis further confirms that perceived travel risk does not mediate the relationship between information exposure and travel intention. The model explains 30.5 percent of the variance in perceived travel risk but only 1.0 percent of the variance in travel intention. The findings suggest that although Malaysian Generation Z travellers are aware of and sensitive to geopolitical risks, such perceptions do not substantially alter their travel intentions. This study contributes to tourism literature by challenging the traditional assumption that heightened risk perceptions necessarily reduce travel intention and provides evidence of a growing resilience among Generation Z travellers in navigating travel decisions under conditions of uncertainty.</p>

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