COMPETITIVE ADVANTAGE OF COMMUNITY-BASED TOURISM INDUSTRY IN NIGERIA

Abstract

Across the globe, tourist development is a prerequisite for strong economic growth in the country, and authorities and researchers must pay attention. This is why the author doing this research right now on the Effect of Participatory Management and Knowledge management on the Competitive Advantage of Community-Based Tourism in Nigeria. These impacts are also examined in this study by the mediation of trust and gathering community knowledge. The researchers employed questionnaires for data collection and smart-PLS for data processing. Results revealed that knowledge and participatory management impact the competitiveness of community-based tourism in a good way. Likewise, trust and gathering community knowledge also impacts the competitive advantage in a positive way of community-based tourism. Results also revealed that knowledge and participatory management have a positive impact on gathering community knowledge and trust respectively. Gathering knowledge of community mediates the relationship between knowledge management and competitive advantage. Trust also mediated the relationship between participatory management and competitive advantage.