ROLE OF MARKETING ON CHOOSING DECISION MAKING IN SHOOTING TYPES OF SHOOTERS IN SPORT TOURISM

Abstract

The research objectives represented 1) to study the marketing and the decision making on the types of shooting sports. 2) to study the relationship between the marketing and the decision making on the types of shooting sports. This research represented the quantitative approach. The population was the sport shooters. Because of the unknown number of Population, the 384 sample sizes of sport shooters were determined from the unknown number of shooters. The research instrument represented the questionnaire and collecting data form the sport shooters. The data analysis represented descriptive statistical approach by percentage, mean and standard deviation, the statistical correlation analysis represented the Pearson correlation coefficient. The finding found the shooting business marketing strategies were comprised of 1) product 2) price 3) place 4) promotion 5) Packaging 6) Personal and 7) Public Relation, all of seven strategies related with the choosing decision making in shooting types of shooters.