THE MEDIATING ROLE OF CREATIVITY ON ORGANIZATIONAL CLIMATE OF COMMUNITY-BASE TOURISM IN BARCELONA SPAIN

Abstract

Organizational climate is most important to promote the industry performance. It also has central importance in community-based tourism; however, it is not addressed in Community-Based Tourism in Barcelona Spain. Therefore, aim of this study is to examine the role of inno-life management, transformational leadership and creativity in organizational climate. The relationship between inno-life management, transformational leadership, creativity and organizational climate was examined. Primary data were collected from Barcelona Spain with the help of questionnaire. Results of the study reported that; inno-life management has positive effect on organizational climate. Furthermore, transformational leadership has positive effect on organizational climate. Both the inno-life management and transformational leadership has direct and indirect effect on organizational climate through creativity. Therefore, community-based tourism can be promoted with the help of organizational climate through inno-life management and transformational leadership.