https://so17.tci-thaijo.org/index.php/IJBTS/issue/feedInternational Journal of Business Tourism and Applied Sciences2024-08-21T09:48:48+07:00Asst.Prof.Dr.Chayanan Kerdpitakijbtsj@gmail.comOpen Journal Systemshttps://so17.tci-thaijo.org/index.php/IJBTS/article/view/533INFLUENCING FACTOR OF NEW DRUG DEVELOPMENT PERFORMANCE OF DRUG INDUSTRY2024-08-21T09:05:47+07:00Bob Barrettkerdpitakc@gmail.com<p>The speed of new product development (NPD) has become increasingly significant for many organizations for the enhancement of the performance of new products because NPD manages all the aspects of performance with fast-changing conditions of business. Though, the main objective of this research paper is to investigate the impact of customer participation (CP) on the performance of new drug development of the pharmaceutical sector of New York. The mediating role of new drug development (NDD) speed and learning demand were also been identified in the study to check the further performance of new drug development. The results of this research paper indicate that organizations that involve customers and collaborate with consumers during the development of products ay significant levels are mainly able to enhance the performance of products. Furthermore, the results of this research study also indicate that new drug development speed can positively mediate the relationship between CP and NDD performance. The results also revealed that CP in the development process of products allows organizations to better manage the performance of products mainly by improving the speed of product development. A significant implication of the research is the evaluation of additional mediating variables regarding CP and its effects on the performance of products.</p>2022-07-25T00:00:00+07:00Copyright (c) 2024 International Journal of Business Tourism and Applied Scienceshttps://so17.tci-thaijo.org/index.php/IJBTS/article/view/534INFLUENCING FACTORS OF REDUCING EMPTY TRUCKS IN GUANGDONG, CHINA2024-08-21T09:15:48+07:00Xiaolo Leekerdpitakc@gmail.com<p>The effective transport system is the necessary element for the high business performance and needs the attentions of recent studies and regulators. Therefore, the current article goal is to examine the impact truck sharing system and supply chain perspective on the improve transportation system and reduce empty truck in Guangdong. This study also analyze the mediating impact of improve transportation system among the nexus of truck sharing system, supply chain perspective and reduce empty truck in Guangdong. This study has taken the quantative method of data collection and used the surveys for gathering data and used the smart-PLS for analysis purpose. The findings exposed that truck sharing system and supply chain perspective have positive association with improve transportation system and reduce empty truck in Guangdong. The results also indicated that improve transportation system positive mediates among the nexus of truck sharing system, supply chain perspective and reduce empty truck in Guangdong. This study guided to the regulators in term of developing the policies related to the transportation system that could enhance the business performance.</p>2022-07-30T00:00:00+07:00Copyright (c) 2024 International Journal of Business Tourism and Applied Scienceshttps://so17.tci-thaijo.org/index.php/IJBTS/article/view/535COMPETITIVE ADVANTAGE OF COMMUNITY-BASED TOURISM INDUSTRY IN NIGERIA2024-08-21T09:33:45+07:00Catherine Omokerdpitakc@gmail.comEnemu Blessingkerdpitakc@gmail.com<p>Across the globe, tourist development is a prerequisite for strong economic growth in the country, and authorities and researchers must pay attention. This is why the author doing this research right now on the Effect of Participatory Management and Knowledge management on the Competitive Advantage of Community-Based Tourism in Nigeria. These impacts are also examined in this study by the mediation of trust and gathering community knowledge. The researchers employed questionnaires for data collection and smart-PLS for data processing. Results revealed that knowledge and participatory management impact the competitiveness of community-based tourism in a good way. Likewise, trust and gathering community knowledge also impacts the competitive advantage in a positive way of community-based tourism. Results also revealed that knowledge and participatory management have a positive impact on gathering community knowledge and trust respectively. Gathering knowledge of community mediates the relationship between knowledge management and competitive advantage. Trust also mediated the relationship between participatory management and competitive advantage.</p>2022-10-30T00:00:00+07:00Copyright (c) 2024 International Journal of Business Tourism and Applied Scienceshttps://so17.tci-thaijo.org/index.php/IJBTS/article/view/536ROLE OF MARKETING ON CHOOSING DECISION MAKING IN SHOOTING TYPES OF SHOOTERS IN SPORT TOURISM2024-08-21T09:41:26+07:00Prin Chiwchayapakkerdpitakc@gmail.com<p>The research objectives represented 1) to study the marketing and the decision making on the types of shooting sports. 2) to study the relationship between the marketing and the decision making on the types of shooting sports. This research represented the quantitative approach. The population was the sport shooters. Because of the unknown number of Population, the 384 sample sizes of sport shooters were determined from the unknown number of shooters. The research instrument represented the questionnaire and collecting data form the sport shooters. The data analysis represented descriptive statistical approach by percentage, mean and standard deviation, the statistical correlation analysis represented the Pearson correlation coefficient. The finding found the shooting business marketing strategies were comprised of 1) product 2) price 3) place 4) promotion 5) Packaging 6) Personal and 7) Public Relation, all of seven strategies related with the choosing decision making in shooting types of shooters.</p>2022-11-01T00:00:00+07:00Copyright (c) 2024 International Journal of Business Tourism and Applied Scienceshttps://so17.tci-thaijo.org/index.php/IJBTS/article/view/537THE MEDIATING ROLE OF CREATIVITY ON ORGANIZATIONAL CLIMATE OF COMMUNITY-BASE TOURISM IN BARCELONA SPAIN2024-08-21T09:48:48+07:00Pedro L. Alarcónkerdpitakc@gmail.comJose M. Sayerakerdpitakc@gmail.com<p>Organizational climate is most important to promote the industry performance. It also has central importance in community-based tourism; however, it is not addressed in Community-Based Tourism in Barcelona Spain. Therefore, aim of this study is to examine the role of inno-life management, transformational leadership and creativity in organizational climate. The relationship between inno-life management, transformational leadership, creativity and organizational climate was examined. Primary data were collected from Barcelona Spain with the help of questionnaire. Results of the study reported that; inno-life management has positive effect on organizational climate. Furthermore, transformational leadership has positive effect on organizational climate. Both the inno-life management and transformational leadership has direct and indirect effect on organizational climate through creativity. Therefore, community-based tourism can be promoted with the help of organizational climate through inno-life management and transformational leadership.</p>2022-11-03T00:00:00+07:00Copyright (c) 2024 International Journal of Business Tourism and Applied Sciences