Journal of Management Science, Nakhon Si Thammarat Rajabhat University

The The Development of a Management System for The Storage of Documents and Evidential Records of Educational Quality Assurance Tasks for The Faculty of Business Administration, Rajamangala University of Technology Srivijaya

ืNawaphol Thepnarin — 2025-02-07

This study focused on developing a management system for storing and organizing quality assurance documentation for the Faculty of Business Administration at Rajamangala University of Technology Srivijaya. Additionally, it aimed to enhance the document management system for quality assurance and evaluate user satisfaction with the website designed for this purpose. The system was developed to address issues related to document file searches and to organize quality assurance records more effectively, enabling easier data storage and improved data utilization.The development utilized WordPress, MySQL, and Hosthinglotus to create and implement the system. User satisfaction and expert evaluations indicated high levels of approval. The user satisfaction survey showed that the system met user requirements with an overall average score of 𝒙̅ = 4.9 and a standard deviation (S.D.) of 0.15. The overall system performance received an average score of 𝒙̅ = 4.85 and a standard deviation (S.D.) of 0.33. The system's design and aesthetics achieved the highest rating, with an average score of 𝒙̅ = 5 and a standard deviation (S.D.) of 0.Regarding expert feedback, the content aspect received an average score of 𝒙̅ = 3.87 and a standard deviation (S.D.) of 0.52, while the media quality aspect received an average score of 𝒙̅ = 3.64 and a standard deviation (S.D.) of 0.30. These results highlight the effectiveness and user satisfaction of the system in improving document management for quality assurance processes at the Faculty of Business Administration, Rajamangala University of Technology Srivijaya.

Factors affecting the success of the registry's service operations Mai Kaen District, Pattani Province

Asma Salaeh — 2025-02-07

This article aims to: 1) the level of satisfaction of citizens with the services provided by the Mai Kaen district Registration Office. Pattani province 2) Compare people's satisfaction with the services of the Mai Kaen district Registration Office. Pattani province Classified according to personal factors and factors in service use.3) Relationship factors affecting the success of service operations of the Mai Kaen district Registrar's Office. Pattani province Classified according to personal factors and factors regarding service use Sample group used in the study are citizens who come to receive services from the Mai Kaen district Registration Office. Pattani province, 286 people, by chance method the tool used to collect data was a questionnaire. Analyzed for percentage, mean, standard deviation, t-test, f-test, and one way ANOVA analysis.

The results of the study found that

The results of data analysis found that people who came to receive services from the Mai Kaen district Registration Office Pattani province, the highest number were female, accounting for 56.6 percent, with the majority being between the age 31-50 years old, accounting for 45.1 percent and having marital status Accounting for 59.8 percent, most of them have trading careers. The most, accounting for 22.4 percent, graduated less than secondary school, accounting for 35.7 percent.

Factors in using the services of the Mai Kaen District Registration Office Pattani province found that the type of work that people came to use the most services for was civil registration work. Accounting for 38.5 percent as for the type of work that people come to receive the least amount of services is general registration work. Representing 30.1 percent for the number of times people come to receive services in one year, the highest is receiving services 3-5 times/year, accounting for 45.5 percent, and the time period when people come to contact and request services from the Mai Kaen District Registration Office. Pattani Province, the highest was between 8:30 a.m. and 12:00 p.m., accounting for 60.1 percent. The level of satisfaction of the people with the services provided by the Mai Kaen District Registrar's Office. Pattani province found that people were satisfied with the services provided by Mai Kaen District Registration Office Pattani province the overall picture is at a moderate level. When considering each aspect it was found that people were most satisfied with the service staff, followed by the location, speed of service, accuracy and reliability, and the least satisfied. Equality in service provision

The Influence of Marketing Mix Factors on the Purchase Decision of Hobbs Brand by Generation Y Consumers

Phanu Lertsupapong — 2025-02-07

This research aimed to: 1) study the general characteristics of the marketing mix (7Ps) and the purchasing decisions of Generation Y consumers for the Hobbs brand, and 2) examine the influence of the marketing mix (7Ps) on the purchasing decisions of Generation Y consumers for the Hobbs brand. Data were collected from 400 Generation Y customers who had previously purchased Hobbs brand products both online and offline using a questionnaire. The data were analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, and hypothesis testing was conducted using multiple regression analysis.
The research findings revealed that: 1) The majority of the sample were female, aged 31–35, with a bachelor's degree or equivalent, employed in private companies, earning a monthly income of 15,001–30,000 Baht, and were single. The level of satisfaction with the marketing mix and the purchasing decisions for Hobbs brand products among Generation Y consumers was high. 2) The marketing mix factors, including product, price, promotion, service personnel, and physical environment, significantly influenced purchasing decisions at the .05 level.

Analyze data on VAT collection by type of goods and services, 10 types of products sorted by ISIC in Trang Province

Arisa Nasong — 2025-02-07

The research on the analysis of value-added tax collection data by 10 product categories sorted by ISIC in Trang Province aims to analyze value-added tax collection data by 10 product categories sorted by ISIC in Trang Province and to see the structure of the value-added tax collected to be used in planning and developing various policies of Trang Province to be effective. It is a quantitative research. The data collection tools The researcher collected secondary data from the computer database, the website of the Trang Revenue Office, fiscal year 2021 - 2023, analyzed the data using Microsoft Excel in 2 steps by collecting data sorted by ISIC of each month for each year, and then SUM to find the total value of each year in order. The analysis results of each year are SUM med to find the total value of all 3 years, and then analyzed, sorted, and compared the types of businesses. The highest VAT paid in Trang Province, ranked by ISIC, with the following analysis results:The analysis of VAT collection data by the Trang Revenue Office in fiscal years 2021-2023 found that building construction (ISIC 410000) collected a total of 183.732 million baht, the production of other processed aquatic products not elsewhere classified (ISIC 102990) collected a total of 154.305 million baht, sawing and planing wood (ISIC 161000) collected a total of 130.239 million baht, the sale of motorcycles (ISIC 454010) collected a total of 59.55 million baht, the production of concrete products used in construction (ISIC 239510) collected a total of 47.899 million baht, and the sale of new passenger cars, pickup trucks, vans and similar small vehicles (ISIC 451010) collected a total of 41.737 million baht. Wholesale of wood and primary wood products (ISIC 466320) collected a total of 40.67 million baht, retail sale of automotive fuels (ISIC 473000) collected a total of 29.611 million baht, quarrying of building materials (ISIC 081010) collected a total of 17.697 million baht, and hotels and resorts (ISIC 551010) collected a total of 16.977 million baht.

Model for Personnel Development of the State Enterprise Policy Office

Warayut Cha-um — 2025-02-07

This independent study aimed to examine: 1) the personnel development of the State Enterprise Policy Office (SEPO), 2) the effectiveness of SEPO's personnel development, and 3) the suitable model for SEPO's personnel development. The research utilized mixed methods, including both qualitative and quantitative approaches. For the qualitative research, interviews were conducted with 15 key informants. For the quantitative research, data were collected from 129 SEPO personnel using a set of questionnaires. The statistics used included frequency, percentage, mean, standard deviation, and Pearson’s Correlation Coefficient.
Research results: 1) the personnel development was found to be at a high level on average (x̅ =4.08). SEPO provided full support for its personnel to continuously develop the skills needed for their work. SEPO trainers taught their juniors to think critically, analyze, and solve problems. Through study tours, SEPO supported its personnel in visiting places to gain knowledge and experience, enhancing their work effectiveness. 2) The effectiveness of personnel development was found to be at a high level on average (x̅= 4.01). In terms of work quality, SEPO personnel were able to perform their tasks precisely and produce effective work. Regarding work results, the personnel were able to prioritize tasks effectively. In terms of work success, SEPO personnel showed enthusiasm in achieving goals. For work creation, the personnel developed new methods that resulted in high-quality outcomes. 3) For the suitable model for personnel development, SEPO has strengthened its support for appropriate training, study, and teaching. This ensures that personnel have adequate knowledge and understanding to perform their jobs effectively. Consequently, the work has been carried out smoothly and creatively. Personnel have demonstrated problem-solving abilities and independent decision-making. They also exhibited strong interpersonal skills, contributing to a positive office atmosphere, making SEPO a happy organization for all personnel