Journal of Research and Innovation for Sustainability (JRIS)

THAILAND'S AGRIBUSINESS BRANDING STRATEGIES IN THE DIGITAL ERA: A SYSTEMATIC REVIEW OF THE LITERATURE FOR SUSTAINABLE PRACTICES

2025-02-17T16:20:15+07:00

This study systematically reviews literature on branding strategies for Thailand's agribusinesses in the digital era, focusing on the integration of digital technologies, such as social media, blockchain, and AI, storytelling, and sustainability concepts. The objective is to develop branding approaches that meet the evolving demands of consumers and enhance competitiveness in the global market. Using data from Scopus (2014–2024), the review synthesizes key trends and best practices by analyzing 1,959 articles on branding strategies, 57 articles on agribusiness, 4 articles on the digital era, and 3 articles on Thailand. The findings highlight three critical strategies: leveraging digital technologies to enhance transparency, designing sustainability-focused branding approaches, and creating brand experiences through storytelling. While opportunities abound, significant challenges remain, including the lack of digital literacy among agribusiness operators and increasing global competition. This study proposes practical frameworks and recommendations to support Thai agribusinesses in building sustainable and competitive brands in the digital era.

THE DEVELOPMENT OF EDUCATIONAL GAME INNOVATION COMBINED WITH COLLABORATIVE LEARNING TO ENHANCE CREATIVITY IN POWERPOINT USAGE FOR 5TH GRADE STUDENTS AT MUNICIPAL SCHOOL 3 (PRANG KU WITTAYAKARN)

2025-03-09T13:38:34+07:00

This research aimed to (1) develop an innovative educational game combined with cooperative learning to promote creativity on the use of PowerPoint for grade 5 students at Thesaban 3 School (Prang Ku Witthayakhan) with an efficiency of 80/80, (2) to compare the academic achievement of students before and after learning with the innovative educational game combined with cooperative learning to promote creativity on the use of PowerPoint, and (3) to study the satisfaction toward the use of innovative educational game combined with cooperative learning to promote creativity on the use of PowerPoint. The target group was 13 grade 5 students, selected by purposive sampling. The research instruments were (1) lesson plans, (2) academic achievement test, and (3) student satisfaction questionnaire. The statistics used in the research were percentage, mean, standard deviation, and t-test for dependent.

The research results found that (1) the innovative educational game combined with cooperative learning to promote creativity, the use of PowerPoint program for grade 5 students was developed with efficiency as specified by the criteria of 85.42/84.17. (2) The academic achievement of students after studying with educational game innovation combined with cooperative learning to promote creativity, the use of PowerPoint program for grade 5 students was significantly higher than before studying at the statistical level of .05. (3) The satisfaction of students with the use of educational game innovation combined with cooperative learning was at the highest level (M = 4.52, SD = 0.62).

EFFICIENCY AND SATISFACTION OF BLENDED TEACHING WITH GAME-BASED LEARNING TECHNIQUE ON GOOGLE SITE TO PROMOTE SAFE INTERNET USAGE SKILLS FOR GRADE 6 STUDENTS AT BAN NA SINUAN SCHOOL

2025-03-09T13:39:14+07:00

This research aimed to: determine the efficiency and satisfaction of blended teaching using a Game-Based Learning technique on a Google site to promote safe internet usage skills for Prathom 6 students at Ban Na Sinuan School, with the goal of achieving 80/80 efficiency criteria. Compare the academic achievement of students before and after learning through the blended teaching with Game-Based Learning technique on a Google site. Assess student satisfaction with the blended teaching utilizing a Game-Based Learning technique on a Google site. The target group consisted of 10 Prathom 6 students. The research instruments included: 1) a Computer Technology lesson plan,
2) blended lessons incorporating a Game-Based Learning technique on a Google site, 3) an achievement test, and 4) a student satisfaction assessment form. The statistical methods employed were percentage, mean, standard deviation, and t-test.

The research yielded the following results: The efficiency and satisfaction of blended teaching combined with the Game-Based Learning technique on a Google site met the specified criteria of 85.00/82.50. The students' academic achievement after the intervention was significantly higher than before at the .05 level. And student satisfaction with the blended teaching incorporating the Game-Based Learning technique on a Google site was at the highest level (M = 4.51, SD = 0.67).

EFFICIENCY AND SATISFACTION OF INTERACTIVE MULTIMEDIA WITH ADOBE CAPTIVATE COMBINED WITH STEAM EDUCATION TO PROMOTE ENGINEERING DESIGN PROCESS SKILLS FOR MATHAYOM 1 STUDENTS AT CHATURAS WITTHAYAKHAN SCHOOL

2025-03-09T13:39:45+07:00

The Importance of Developing Engineering Design Processes in the STEAM Education Era The development of engineering design processes is crucial in the modern era, which emphasizes the integration of knowledge in Science, Technology, Engineering, Arts, and Mathematics (STEAM Education). Interactive multimedia using Adobe Captivate enhances effective and engaging learning experiences. Therefore, it is necessary to study the effectiveness and student satisfaction regarding the use of this media. This research aims to Develop interactive multimedia using Adobe Captivate combined with STEAM Education to promote engineering design process skills. Compare students' learning achievement before and after using the multimedia. Evaluate students' satisfaction with the interactive multimedia. Research Methodology The sample group consisted of 36 Grade 7 students from Chaturat Wittayakarn School, selected through Simple Random Sampling. The research instruments included Six lesson plans
(IOC = 1.00). Interactive multimedia (M = 4.36, SD = 2.21). Learning achievement test (IOC = 1.00). Student satisfaction questionnaire (Reliability = 0.98). Data were analyzed using descriptive statistics and a dependent sample t-test.

Research Results:

1) The efficiency of the interactive multimedia was 84.12/82.96, exceeding the standard of 80/80.

2) The average pre-test score was 12.58, while the post-test score was 24.89, showing a statistically significant increase at the .05 level.

3) Students' satisfaction with the multimedia was high (M = 4.40, SD = 0.41).

The interactive multimedia using Adobe Captivate combined with STEAM Education is highly effective in improving learning achievement and receiving positive satisfaction from students. It is suitable for application in subjects that focus on developing practical skills.

THE DEVELOPMENT OF BLENDED LEARNING THROUGH GOOGLE WORKSPACE USING A PROJECT-BASED LEARNING APPROACH TO ENHANCE PRODUCT INNOVATION DESIGN SKILLS AMONG GRADE 8 STUDENTS AT MUEANG PHAYALAE WITTAYA SCHOOL

2025-03-09T13:40:14+07:00

This research aimed to 1) develop a blended learning instructional model through Google Workspace using the Project-Based Learning (PBL) approach to enhance innovative product design skills for Grade 8 students at Muang Phaya Lae Witthaya School, 2) compare students’ learning achievement before and after using the developed instructional model, and 3) examine students’ satisfaction with the instructional model. This study employed a research and development (R&D) methodology. The sample consisted of 46 students from Grade 8/3, selected through simple random sampling. The research instruments included instructional plans, a learning achievement test, and a student satisfaction questionnaire.

The research findings revealed that 1) the developed blended learning instructional model through Google Workspace using the PBL approach demonstrated an efficiency level meeting the 80/80 standard, with process efficiency (E1) at 84.02 and product efficiency (E2) at 83.48; 2) students’ learning achievement after using the instructional model was significantly higher than before learning at the .05 level of significance; and 3) students showed a high level of satisfaction with the instructional model (Mean = 4.76, SD = 0.54), particularly in terms of active participation in activities, effective use of technology for task management, and the ability to apply acquired skills in real-life contexts.

The results of this study indicate that the blended learning instructional model through Google Workspace using the PBL approach effectively enhances students’ innovative product design skills and can be applied to instructional practices in other educational contexts.

A NEEDS ASSESSMENT FOR INTEGRATING SDG-ALIGNED ECO-PEDAGOGICAL STRATEGIES IN BIOLOGY

2025-04-20T11:51:14+07:00

This study aimed to assess the integration needs of junior high school biology teachers in adopting Sustainable Development Goal (SDG)-aligned eco-pedagogical strategies. Specifically, it evaluated teachers’ familiarity with SDG 13 (Climate Action), SDG 14 (Life Below Water), and SDG 15 (Life on Land); identified challenges hindering their ability to implement these strategies; and explored their perceived needs for professional development and resources. Using a descriptive survey research design, the study developed, validated, and implemented a needs assessment questionnaire. Quantitative data were collected through Likert-scale questions, while open-ended responses provided qualitative insights. Findings revealed that while most teachers were moderately familiar with sustainability topics they could not clearly connect these to specific SDGs. The most common challenges identified were insufficient training, limited access to teaching resources, and difficulty fitting sustainability topics into an already full curriculum. Teachers expressed that they struggled to design relevant lessons due to these constraints, especially when lacking multimedia materials or context-based examples. The study highlights the importance of targeted interventions, such as resource development and capacity-building programs, to bridge the gap between existing practices and sustainability-focused education. Recommendations include designing training modules, aligning curricula with SDG principles, and fostering institutional support to enable teachers to implement SDG-aligned strategies effectively.

BOOK REVIEW: THAI ALPHABET AND ORTHOGRAPHY

2025-03-09T14:13:25+07:00

The Book: Thai Alphabet and Orthography. Assoc. Prof. Dr. Natha Angsuviriya is the author. This book is an academic documentary or textbook on the evolution of the Thai language that is very suitable for those in the fields of Thai language education, historical linguistics, and students enrolled in the Bachelor of Education (B.Ed.) Program in Thai or related disciplines. Because all students in The Basic Education Core Curriculum B.E. 2551 (A.D. 2008) are required to learn literature in the textbook, which has the topic for the lesson of The Inscription of King Ramkamhaeng the Great. The study leads to investigation, discussion and debate to understand the origins of the letters in King Ramkhamhaeng's inscription and contemporary letters, as well as the reasons behind the evolution of letterforms and writing techniques, which show distinct differences in shape, style and method over time. Numerous exceptional features in this book can help readers better understand Thai letters and spellings from the pre-Sukhothai era to the present. These include presenting Thai letters and spellings in accordance with Thai history timelines, including clear and consistent illustrations that correspond with the content, citing a variety of sources, and encouraging or inviting readers to continue their studies. The book “Thai Alphabet and Orthography” is useful for all Thai people because studying Thai alphabet and spelling is an important part of understanding the roots of the Thai nation and helps instill strong patriotism.