https://so17.tci-thaijo.org/index.php/JSSK/issue/feed Journal of Social Science Kamphaeng Saen 2026-08-20T16:11:17+07:00 ศาสตราจารย์ นาวาอากาศโท ดร.สุมิตร สุวรรณ (Prof.Wg.Cdr.Sumit Suwan,Ph.D.) sumit.s@ku.ac.th Open Journal Systems <p>Journal of Social Science: Kamphaeng Saen ; JSSK<br />ISSN XXXX-XXXX (Online)<br />Publication Frequency : 3 issues per year (January-April, May-August, September-December).<br />Aims and Scope :</p> <p data-start="126" data-end="507">The Journal of Social Science Kamphaeng Saen (JSSK) is an academic journal of Kasetsart University, Kamphaeng Saen Campus. The journal aims to provide a platform for the dissemination of research articles and scholarly papers by lecturers, researchers, undergraduate and graduate students, and scholars from related disciplines, in accordance with national journal standards.</p> <p data-start="514" data-end="834">Manuscripts submitted for publication must be original works prepared by the authors. The journal is published online through the Thai Journal Online System (ThaiJO). It is published triannually, with one issue released every four months. The journal accepts manuscript submissions in Thai language only in the following fields:</p> <ul> <li>Education</li> <li>Political Science</li> <li>Public Administration</li> <li>Economics</li> <li>Psychology</li> <li>Communication Arts</li> <li>Behavioral Sciences</li> <li>Demography</li> <li>Social Welfare</li> <li>Sociology</li> <li>Geography</li> <li>Laws</li> <li>Business Administration</li> <li>History</li> </ul> https://so17.tci-thaijo.org/index.php/JSSK/article/view/2296 Tax Planning under Renewable Energy Incentives: Evidence from Solar Rooftop Policy 2026-05-11T15:29:59+07:00 Aukkarawit Robkob phaiboon.r@mbs.msu.ac.th Kesinee Muenthaisong kesinee.m@acc.msu.ac.th Pattanapong Kumsin pattanapong_ku@rmutto.ac.th <p>This article aims to study and analyze tax measures to promote the installation of rooftop solar power systems in Thailand. It examines the role of tax measures as a fiscal instrument used by the government to stimulate investment in clean energy, reduce electricity costs for citizens, and support the sustainable energy transition goals. Data is collected and analyzed from tax laws, government measures, reports from relevant agencies, and academic literature on environmental taxation, renewable energy, and tax incentives. The study found that Thailand's rooftop solar tax measures have the potential to incentivize households and businesses to invest more in clean energy. However, significant limitations exist regarding the clarity of criteria, accessibility of taxpayers' benefits, the adequacy of the deduction limit, and the linkage between the tax measures and the overall power purchase agreement and energy policy. Compared to other countries, successful initiatives tend to design tax measures that are coupled with financial mechanisms, energy regulations, and continuous investment support systems. Therefore, Thailand should develop clearer, fairer, and more aligned rooftop solar tax measures to suit the capabilities of different taxpayer groups. Furthermore, a monitoring and evaluation mechanism should be established to ensure the measures effectively promote renewable energy and strike a balance between economic benefits, energy sustainability, and government fiscal efficiency.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/1934 Sensory Circle Time Activities and Emotional Learning in Early Childhood 2026-02-27T15:47:39+07:00 Kamonchat Paraja 6511200070@chandra.ac.th Kamolwan Angsrisuraporn kamolwan.a@chadra.ac.th Panita Chobtamkit panita.c@chandra.ac.th <p>This academic article aims to examine the conceptual framework, instructional approach, and educational significance of Sensory Circle Time in promoting emotional learning among young children. Emotional learning constitutes a fundamental component of early childhood development, as it supports children’s ability to recognize, understand, and regulate emotions, as well as to establish positive social relationships. Sensory Circle Time is an instructional approach that integrates structured circle-based group activities with multisensory experiences, including visual, auditory, tactile, and kinesthetic stimuli, designed to align with children’s developmental characteristics. This article employs a documentary analysis and synthesis of theories, policy documents, and empirical studies related to social and emotional learning (SEL) in early childhood education. The synthesis reveals that Sensory Circle Time contributes significantly to the development of emotional awareness, self-regulation, social awareness, and interpersonal skills by fostering a safe, supportive, and inclusive learning environment. Participation in guided group interactions enables children to practice emotional expression, follow shared rules, demonstrate empathy, and engage in cooperative behaviors. In conclusion, Sensory Circle Time represents an effective pedagogical approach that supports holistic development in early childhood and aligns with child-centered and developmentally appropriate practices, thereby providing meaningful implications for early childhood educational settings.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2162 Mixed Media Strategies for Building Political Popularity of Local Politicians 2026-03-20T14:30:56+07:00 Taweesak Nimarnong taweesak.nimarnong@gmail.com Wittayatorn Torkeaw Torkeaw wittayatorn.tok@stou.ac.th Karn Boonsiri karnboonsiri@gmail.com <p>Technological advancements and shifting media consumption behaviors have challenged local politicians, rendering traditional communication methods alone insufficient. This article aims to synthesize and propose a strategic framework for mixed media use in building the political popularity of local politicians within the contemporary media landscape. Employing a documentary research methodology, this study analyzes and integrates concepts from political communication, media types and political popularity strategies. The synthesis reveals that successful popularity-building does not depend on a single media type but rather on the strategic integration of various media with distinct characteristics. Traditional and personal media play a crucial role in establishing trust and high-touch relationships, which form the foundation of local politics. Meanwhile, new media and social media are vital for expanding reach and fostering high-tech engagement. This article introduces a Three-Tier Mixed Media Strategy Model, comprising 1) the Foundation tier 2) the Amplification tier and 3) the Engagement tier, to serve as a practical guideline for local politicians in effectively utilizing mixed media effectively, ultimately elevating the quality of local political communication to broaden public reach and foster political participation, which serves as a vital dynamic in sustainably strengthening grassroots democracy.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2038 Zero Waste for Sustainability in Early Childhood 2026-02-27T16:08:35+07:00 Rachatapattra Saehang 6511204536@chandra.ac.th Kamolwan Angsrisuraporn May_melody10@hotmail.com Panita Chobtamkit Panita.c@chandra.ac.th <p>This academic article aims to present a framework for building sustainability based on the zero-waste concept for early childhood education. It utilizes content analysis and synthesis from relevant academic documents and research. The article's key elements include defining three dimensions of sustainability: ecological, social, and economic, which are linked to the 5Rs waste management principles (Refuse, Reduce, Reuse, Recycle, Rot). These components serve as tools for developing children's action competence. The study results indicate that active learning experiences emphasizing hands-on activities in daily life, such as using color coding for sorting and resource recycling, help develop systems thinking skills and build self-efficacy in environmental care. However, sustainable success requires collaboration between educational institutions, families, and communities, with teachers acting as role models and parents supporting daily practices to cultivate responsible citizens who contribute to achieving the Sustainable Development Goals (SDGs).</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2134 The Learning Ecosystem: A Philosophy of Respect and Educational Innovation at the Elementary Demonstration School, University of Tsukuba, Japan 2026-06-05T11:03:42+07:00 nitpapha onay tsamingza@gmail.com Naphat Nimitsatittham naphatnimit@gmail.com Sunita Kaensan Sunita2728@pikrai.ac.th Anucha Kornpuang anuchako@nu.ac.th <p>This article aims to analyze and synthesize the educational model of the Elementary School, University of Tsukuba, Japan, as a “Learning Ecosystem” that systematically integrates educational philosophy, school culture, learning management processes, and student outcomes. This study employs a documentary analysis of educational research, school practices, and modern educational theories to explain the components and mechanisms of this learning system.<br />The analysis reveals that the learning ecosystem of the University of Tsukuba’s affiliated school can be described through four key levels: 1) A philosophical foundation, which consists of a five-dimensional philosophy of “respect” that underpins the learning culture; 2) Learning management mechanisms, which include key innovations such as the Open Approach, teacher development through Lesson Study, intra-subject knowledge integration, and a learning culture that emphasizes the thinking process and intrinsic motivation; 3) Alignment with modern educational theories, such as Constructivism, Formative Assessment, Social-Emotional Learning (SEL), and Growth Mindset; and 4) Student outcomes, which reflect the development of 21st-century skills, lifelong learning, and socio-emotional resilience.<br />The article proposes that the success of the University of Tsukuba’s elementary school stems not from specific teaching innovations alone, but from the creation of a learning ecosystem where various components work in concert. This is conceptualized as the “Tsukuba Learning Ecosystem Model,” which links educational philosophy, learning mechanisms, theoretical frameworks, and student outcomes. This model holds significant implications for understanding the design of educational systems that can foster holistic student development and provides a crucial framework for advancing education to meet the challenges of the 21st century.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2181 Wa and Omoiyari: Japanese Cultural Values in Educational Organization Management 2026-05-11T14:35:09+07:00 Suthida Sukchaona suthidasu68@nu.ac.th Anucha Kornpuang anuchako@nu.ac.th Chutipar Thiengyo chuttipar.gift@gmail.com Witcha Ramsiri witcha44@gmail.com Narintip Kornpuang narintipk@nu.ac.th <p>This article aimed to analyze and reflect on an educational study visit at the University of Tsukuba and the Elementary School Attached to the University of Tsukuba, Japan, by linking the experience with key Japanese cultural concepts, namely Wa and Omoiyari, which form the foundation of the Japanese education system. The findings indicate that Waemphasizes harmony, collaboration, and participatory practices, while Omoiyari focuses on empathy and consideration for others. Both concepts play a crucial role in shaping a positive educational organizational culture that supports sustainable student development and teacher professional growth. Based on the synthesis, the author proposes the Wa–Omoiyari Educational Leadership Model, consisting of four key components: 1) Collaborative Culture, 2) Caring Leadership, 3) Collective Responsibility and 4) Continuous Improvement. The study suggests that integrating Wa and Omoiyari into educational administration can be applied to the Thai context to balance organizational structure and interpersonal relationships, ultimately contributing to sustainable educational development in the 21st century.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/1895 Game-Based Learning Management Using the Online Gaming Platform “Roblox” to Develop Digital Technology Skills of Grade 7 Students at Bodindecha (Sing Singhaseni) Samut Prakan School 2026-03-02T10:59:10+07:00 Chattapat Tabtavorn chattapattav@gmail.com Saichol Jinjo saichol.j@dru.ac.th Krissanapong Aupasu Krissanapong48@gmail.com <p>This research aimed to: (1) develop game-based learning management using the online gaming platform Roblox for Grade 7 students at Bodindecha (Sing Singhaseni) Samut Prakan School, and <br />(2) evaluate the digital technology skills of Grade 7 students at Bodindecha (Sing Singhaseni) Samut Prakan School. The sample group consisted of 37 students from class M1/3 enrolled in the first semester of the 2025 academic year. derived by cluster random sampling. The research instruments included: (1) lesson plans, (2) the Roblox online gaming platform, (3) pre-test and post-test achievement tests, and (4) a digital technology skills assessment form. The statistics used for data analysis were descriptive statistics and hypothesis testing using a t-test. The research findings revealed that: (1) the game-based learning management using the Roblox platform achieved an efficiency of (E1/E2) = 80.10/81.75; (2) students’ digital technology skills reached 78.85 percent, which was higher than the specified criterion; and (3) the post-test scores were significantly higher than the pre-test scores at the .05 level of statistical significance.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2307 Development of an Emotion Board Game to Promote Emotional Management in Seventh-Grade Students 2026-04-28T14:39:15+07:00 Korranich Jompheng derd66898@gmail.com Jomkwan Rattanakit p.jomkwan@psru.ac.th <p>This study aimed to: (1) develop an emotion board game for seventh-grade students, and (2) compare seventh-grade students' emotional regulation before and after using the emotion board game. A one-group pretest-posttest quasi-experimental design was employed. The sample consisted of 32 seventh-grade students from Class 2 at Padungpanya School, Mueang Tak District, Tak Province, during the first semester of the 2025 academic year, selected through purposive sampling. The research instruments comprised: (1) an emotion board game with an Index of Item-Objective Congruence (IOC) ranging from 0.67 to 1.00, and (2) an emotional regulation scale with a Cronbach's alpha reliability coefficient of 0.89. Data were analyzed using mean, standard deviation, and dependent samples t-test.<br />The results indicated that: (1) the developed emotion board game was evaluated at the highest quality level overall; and (2) students' emotional regulation scores after using the board game were significantly higher than before the intervention at the .05 level of statistical significance.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/1917 The Development of Learning Achievement on Foreign Loanwords in Thai Learning Using STAD Technique for Grade 8 Students at Nakhon Phanom Wittayakom School 2026-03-24T13:42:48+07:00 Nichanan Hanyothee nihananhnyothee@gmail.com Supawan Rueakamlung suteegarn_ps@hotmail.com Thanyawadee Pinakano thanyawadee.pi@gmail.com <p>Research Objectives This study aimed to: 1) investigate the effectiveness of teaching content on Foreign Loanwords in Thai using the Student Teams-Achievement Divisions (STAD) technique for Grade 8 students; 2) investigate the effectiveness of STAD-based learning in developing knowledge of Foreign Loanwords in Thai for Grade 8 students; and 3) investigate the level of student satisfaction with STAD-based learning on Foreign Loanwords in Thai. The sample group for this research consisted of 36 Grade 8 students from Class 11 at Nakhon Phanom Wittayakhom School. They were selected using cluster random sampling, with the school as the sampling unit. The research tools used were: 1) five lesson plans using the STAD technique on Foreign Loanwords in Thai, each plan lasting one hour, totaling five hours; 2) pre- and post-tests on Foreign Loanwords in Thai; and 3) a student satisfaction survey regarding the STAD technique-based learning of foreign-language words in Thai.</p> <p>The results showed that. The STAD learning management technique for developing academic achievement in terms of loanwords in Thai for grade 8 students was 82.4/86.3 effective. Furthermore, the students' knowledge of loanwords in Thai after the learning management was significantly higher than before the management at the 0.05 statistical significance level; and 3) The students' overall satisfaction with the STAD teaching technique on loanwords in Thai was at a high level.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/1859 The Development of On-Time Assignment Submission Behavior of Matthayom 2 Students Using a Stamp Point Collection Reinforcement System at Patongprathankiriwat School, Hat Yai District, Songkhla Province 2026-02-09T14:06:19+07:00 Wipanee Wehaloy 654194028@parichat.skru.ac.th Natthicha Kunmud 654194001@parichat.skru.ac.th Maithai Chaiyapan Maithai.ch@skru.ac.th <p>The objectives of this study were to 1) study the effect of positive reinforcement using the reward stamp point scrapbook on the on-time submission behavior of Matthayom 2 students, and 2) compare the submission behavior before and after the use of positive reinforcement. The sample group was 30 students of Matthayom 2/1 for the 2025 academic year at Patong Pratong Kiriwat School. The learning management plan has a consistency index value of 0.89–1.00. Stamp Points Book 0.83–1.00 Submission Behavior Observation Form 0.67–1.00 and Weekly Submission Record Form 0.67–0.92 data were analyzed using percentages, mean, standard deviation, and T tests. The results showed that before the use of reinforcement, most students had moderate to low submission behaviors. After using the stamp point book to redeem prizes. The average post-trial score was statistically significantly higher than before the trial at .05, reflecting that positive reinforcement was effective in promoting on-time submission behavior.</p> <p>The study found that prior to the intervention; most students exhibited moderate to low levels of assignment submission behavior. After implementing the stamp collection reward system, both punctuality and assignment quality improved substantially, with 90% of students reaching an excellent level and none remaining in the moderate to low categories. Moreover, the post-intervention mean score was significantly higher than the pre-intervention score at the .05 level, indicating that positive reinforcement effectively promoted punctual assignment submission behavior.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2152 Development of a Geoinformatics Innovation Learning Ecosystem for Community Development Based on Spatial Problems for Youth in Kamphaeng Phet Province 2026-03-17T10:07:53+07:00 Suphatphong Ruthamnong suphatphong007@hotmail.com <p>The objectives of this research were: 1) to develop geoinformatics application knowledge for community development based on spatial characteristics in Kamphaeng Phet Province; 2) to develop a network of youth geoinformatics innovation users; 3) to establish a geoinformatics innovation learning ecosystem; and 4) to support and drive small-scale geoinformatics application projects from youth networks to local administrative organizations. The target group consisted of 255 high school students from educational institutions in Kamphaeng Phet Province, selected based on disaster risk contexts and community potential. Research instruments included geoinformatics analysis knowledge sets and curricula, a Learning and Innovation Platform (LIP), geoinformatics software, relevant GIS databases, and learning and satisfaction assessment scales. Quantitative data were analyzed using descriptive statistics, while qualitative data were analyzed through content analysis combined with data triangulation.</p> <p>The results of the study revealed that:</p> <ol> <li>The knowledge development encompassed five key areas: Recreation Opportunity Spectrum (ROS) assessment, analysis of MODIS and Suomi NPP (VIIRS) satellite hotspots, forest fire risk area analysis, and agricultural open burning risk area analysis.</li> <li>A total of 255 youth in the network were developed, comprising 153 students from Khlong Lan Phatthana Chindasak School and 102 students from Watchara Wittaya School. These participants demonstrated significant progress in utilizing geoinformatics tools, conducting spatial data analysis, and producing tangible outputs.</li> <li>The development of the learning ecosystem led to the establishment of the Geoinformatics Innovation Learning Center for Community Development, an online platform designed to promote participatory learning.</li> <li>Six small-scale projects were successfully supported and implemented, with results transferred and disseminated to Khlong Lan Phatthana Subdistrict Municipality and Kamphaeng Phet Town Municipality. Participants expressed the highest level of satisfaction with the process.</li> </ol> <p>Furthermore, the research findings contributed to the synthesis of a Geoinformatics Innovation Learning Ecosystem Model. This model integrates knowledge, technology, and youth participation to address spatial issues at the community level, serving as a prototype for youth development and spatial problem management in other contexts.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2168 Effects of Integrating Mathematics Games into the 5Es Inquiry-Based Learning Approach to Enhance Learning Achievement in Polygons among Grade 6 2026-03-20T14:44:33+07:00 Panchaya Khemwong hmc26547@gmail.com Kaweechate Pia kaweechate.p@tsu.ac.th <p> This research aimed to 1) study the mathematics learning achievement on the topic of polygons using the 5Es Inquiry-Based Learning approach integrated with mathematics games for Grade 6 students, and 2) compare the students’ learning achievement before and after the intervention. The sample consisted of 20 Grade 6 students enrolled in the second semester of the 2025 academic year at Tessaban 4 (Ban Laem Sai) School, Songkhla Province, obtained through cluster random sampling. The research instruments were 1) eight mathematics lesson plans, and 2) a 20-item mathematics learning achievement test with a reliability coefficient of 0.875. Data were analyzed using mean, standard deviation, and a dependent samples t-test.</p> <p> The findings revealed that the 5Es Inquiry-Based Learning approach integrated with mathematics games was effective in enhancing students’ mathematics learning achievement. Moreover, the students’ post-test scores were significantly higher than their pre-test scores at the .05 level of statistical significance <em>(M = 15.95, SD = 2.63, t = 9.84</em>). These findings highlight the academic value of integrating games into inquiry-based processes, providing empirical support for the constructivist approach in mathematics education.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/1998 A Comparative Study of the Effects of Social Media Use on Students’ Mental at the National Sports University, Lampang Campus 2026-03-19T15:33:16+07:00 Umaporn Kongurai umaporn2915@gmail.com Thanikaporn Wongwacharaumpon ameerider1529@gmail.com Jaturong Hamara hamarape@gmail.com <p>This research aimed to: 1) examine the levels of social media usage behavior, the impacts of social media use, and mental health indicators among students of Thailand National Sports University, Lampang Campus, classified by faculty and year of study; 2) compare the mean differences in social media usage behavior, the impacts of social media use, and mental health indicators among students classified by faculty; 3) compare the mean differences in these variables classified by year of study; and 4) analyze the interaction effects of faculty and year of study on social media usage behavior, the impacts of social media use, and mental health indicators.</p> <p>The research results revealed that: (1) students exhibited a high level of social media usage behavior, experienced a moderate level of impact from social media use, and had a normal level of mental health; (2) the comparative analysis classified by faculty showed that social media usage behavior, impacts of social media use, and the mental health index were not significantly different at the .05 level; (3) the comparative analysis classified by year of study indicated that social media usage behavior was not significantly different at the .05 level, whereas the impacts of social media use were significantly different at the .01 level. Pairwise comparisons revealed that third-year students had mean scores significantly different from those of first-year and second-year students at the .01 level; and (4) the interaction between social media usage behavior and the impacts of social media use, classified by faculty, did not significantly affect mental health at the .05 level, whereas the interaction classified by year of study significantly affected mental health at the .05 level.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2151 A Survey of Service Satisfaction among Service Users of the King Bhumibol Agricultural Museum (Public Organization) 2026-03-18T09:13:54+07:00 Jakkrapan Kitinorarat jakkrapan@pnru.ac.th Niphon Suwannakut niphon@pnru.ac.th Apaporn Hasoh aphaphorn@pnru.ac.th Orranarth Acherayawathana orranarth@gmail.com <p>This research aimed to study and compare the satisfaction of service recipients toward the services provided by the Agricultural Museum Office in Celebration of His Majesty the King's Royal Patronage (Public Organization) across three dimensions: service process and procedures, service personnel, and facilities. The study also examined problems and suggestions from service recipients to be used in improving service quality. The sample consisted of 3,614 service recipients who visited the Agricultural Museum Office during fiscal year 2020. The research instrument was a 5-level Likert scale questionnaire. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation, as well as inferential statistics including hypothesis testing via independent samples t-test and One-way ANOVA with pairwise comparison using the LSD method.</p> <p>The results revealed that service recipients' overall satisfaction with the services of the Agricultural Museum Office was at a high level. Satisfaction was highest in the dimension of service personnel, followed by facilities, and service process and procedures, respectively. When compared by biosocial characteristics, groups differing in age, education level, employment status, and residential area showed statistically significant differences in satisfaction across all three dimensions and overall, with the exception of gender, where no significant difference was found. Additionally, open-ended responses reflected suggestions for improving lighting and temperature in exhibition areas, providing clearer directional signage, developing a service-minded attitude among staff, increasing the number of building guides, and continuously promoting through social media. Overall, service recipients reported a high level of satisfaction (M = 4.28, SD = 0.49).</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2070 The relationship between school administration in digital era and internal supervision of schools under the secondary educational service area office Kanchanaburi 2026-03-06T12:03:02+07:00 Phichit Namunpheng sujitra0542518@kru.ac.th Nipon Wonnawed Nipon1992@kru.ac.th <p>This article aimed to 1) study was to Educational Institution Administration in the Digital Era <br />2) Internal Supervision in Educational Institutions and 3) A Study of the Relationship between Educational Institution Administration in the Digital Era and Internal Supervision in Educational Institutions under the Secondary Educational Service Area Office Kanchanaburi, classified by educational management areas. The sample consisted of 315 school administrators 17 and teachers 298. The samples were selected through stratified random sampling based on school size. The content validity index ranged from 0.67 to 1.00, and the reliability coefficient was 0.97. Statistics used for data analysis included percentage, mean, standard deviation, and Pearson’s correlation coefficient. The level of statistical significance was set at .05.</p> <p>The research results found that: 1) The results indicated that school administration was, overall, at a high level. When considering each aspect, all aspects were found to be at a high level. Ranked by mean scores from highest to lowest, they were personnel administration, academic administration, general administration, and budget administration, respectively. 2) The internal supervision conducted by school administrators and teachers was, overall, at a high level. When examined by aspect, all aspects were also at a high level. Ranked by mean scores from highest to lowest, they were the study of current conditions, problems, and needs, followed by the implementation of internal supervision, evaluation, and internal supervision planning. 3) The relationship between school administration in digital era and internal supervision of schools was found to be positively correlated at a high level, with statistical significance was set at .01.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2079 Service quality affecting the satisfaction of users of a private hospital in Bangkok 2026-03-06T11:53:51+07:00 Kanokwan Katchwattana aurngaew@hotmail.com Atchima Supachariyawat atchima.buu@gmail.com <p>This research aims to study 1) demographic factors affecting patient satisfaction at a private hospital in Bangkok and 2) service quality affecting the satisfaction of users of a private hospital in Bangkok. This is a quantitative research study. The sample size was 385 people, calculated using W.G. Cochran's formula. Data collection was done using questionnaires. The statistical techniques used for data analysis included frequency, percentage, mean, and standard deviation. Inferential statistics comprised one-way analysis of variance (ANOVA), post hoc pairwise comparisons using Scheffé’s method, and multiple regression analysis.</p> <p>The research results found that the respondents’ overall perception of service quality was at a high level, and their overall satisfaction with the services was also at a high level. The hypothesis testing regarding demographic factors indicated that gender and frequency of service use did not significantly affect user satisfaction, whereas age, educational level, occupation, average monthly income, type of service entitlement, expenditure per visit, and individuals or information sources influencing service decisions resulted in differences in user satisfaction in certain dimensions of service quality. Furthermore, the analysis of service quality factors demonstrated that all five dimensions—tangibles, reliability, responsiveness, assurance, and empathy—had a positive and statistically significant effect on the satisfaction of users of the private hospital in Bangkok.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2065 Curriculum Management Guidelines Emphasizing integrated English language learning of the la-or Uthit demonstration school group, Suan Dusit University 2026-03-02T15:21:43+07:00 Phatthanan Sawangrat sajungkru.542518@gmail.com Pramet Klinhom klinhom007@kru.ac.th <p>This article aimed to 1) study the examine integrated curriculum management; 2) and investigate guidelines for managing an integrated curriculum with English as the medium of instruction in the La-or Uthit Demonstration School Group, Suan Dusit University. The sample used in this research is administrators 5 and teachers 158 totaling 163 people, selected by stratified random sampling and key informants of the focus group discussion, 8 people, The research instruments were a 5-point rating scale questionnaire with a content validity index of 1.00 and a reliability coefficient of 0.98, as well as a focus group discussion record form. The statistics used for data analysis were percentage, mean, and standard deviation.</p> <p>The research results found that: 1) Curriculum management was implemented at a high level overall. When considered by individual aspects, the findings revealed that the highest level of practice was in teacher and educational personnel development. The aspects implemented at a high level, ranked by mean scores from highest to lowest, were: promoting internationalization; developing flexible and modern curricula; defining the curriculum vision and goals; and continuously evaluating and improving the curriculum. 2) The guidelines for curriculum management are as follows Regarding the definition of the curriculum vision and goals, the vision should clearly reflect the desirable characteristics of learners.</p> <p>In terms of developing a flexible and modern curriculum, students should be provided with opportunities to participate in organizing learning activities. For continuous curriculum evaluation and improvement, students should be given opportunities to participate in measurement and assessment processes. With respect to teacher and educational personnel development, teacher development should be evaluated regularly. Finally, in promoting internationalization, technology should be utilized in teaching and learning.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2138 The guidelines to developing the strategic leadership of school administrators under the Phitsanulok primary educational service area office 1 2026-03-13T14:44:28+07:00 Kiattisak Nuanprem kiattisakn67@nu.ac.th Chanadda Poohongthong Chanaddap@nu.ac.th Sathiraporn Chaowachai Sathirapornc@nu.ac.th <p>The purposes of this research were: 1) to study the needs assessment of strategic leadership among school administrators, and 2) to study the guidelines for developing strategic leadership of school administrators. The informants consisted of 99 school administrators from schools under the Phitsanulok Primary Educational Service Area Office 1, selected through census sampling without random sampling, and 3 experts selected through purposive sampling. The research instruments included a questionnaire on current conditions and desirable conditions with a reliability coefficient of 0.96, and an interview form regarding guidelines for developing strategic leadership of school administrators. Data were analyzed using mean, standard deviation, needs assessment index (PNI Modified), and content analysis. The research findings were as follows:</p> <ol> <li>Needs Assessment of Strategic Leadership Schools under the Phitsanulok Primary Educational Service Area Office 1 demonstrated current conditions of strategic leadership among school administrators at a high level overall, with the highest mean score found in the dimension of participatory plan implementation. The desirable conditions of strategic leadership were rated at the highest level overall, with the highest mean score also found in the dimension of participatory plan implementation. The overall needs assessment index was 0.047, and the dimension of operational direction setting yielded the highest needs assessment index.</li> <li>The guidelines for developing strategic leadership of school administrators comprise the following key aspects: 1) Strategy Formulation: School administrators should encourage the participation of teachers, personnel, and stakeholders in defining the vision and mission. This should be accompanied by systematic planning, as well as structured monitoring and evaluation systems. 2) Direction Setting: School administrators should remain aware of changes and be open to adopting digital technologies and artificial intelligence for management purposes. They should also promote knowledge sharing through professional learning communities (PLC). 3) Participatory Implementation: School administrators should analyze both internal and external environments when formulating strategies. All sectors should be encouraged to participate in developing action plans. Implementation should be driven in accordance with the plan, with clear communication to ensure that all personnel understand and move toward the same organizational direction. 4) Performance Evaluation: School administrators should raise awareness among all personnel regarding the importance of quality assurance. Information systems and the PDCA (Plan–Do–Check–Act) cycle should be utilized to monitor and evaluate performance. Continuous quality improvement should be carried out in alignment with educational standards, using indicators as a framework for ongoing assessment.</li> </ol> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2137 Guidelines for developing teachers’ academic leadership in the digital era under Phitsanulok primary educational service area office 1 2026-03-13T14:29:36+07:00 Kanwalee Pangwungthong kanwaleep67@nu.ac.th Chanadda Poohongthong Chanaddap@nu.ac.th Sathiraporn Chaowachai Sathirapornc@nu.ac.th <p>This research aimed to study the priority needs and the guidelines for developing teachers’ academic leadership in the digital era. The sample consisted of 291 teachers under Phitsanulok Primary Educational Service Area Office 1. The sample size was determined using the Krejcie and Morgan table, and proportional stratified random sampling was employed based on the number of teachers in each school. Additionally, three key informants were selected for in-depth information.The research instruments included a questionnaire and an interview form. Data were analyzed using mean, standard deviation, Priority Needs Index (PNI), and content analysis. The research findings revealed that</p> <ol> <li>In terms of overall priority needs, the highest index was found in technology leadership for learning management, followed by curriculum design and development in response to change, and continuous self-development, respectively.</li> <li>The guidelines for developing teachers’ academic leadership are as follows (1) Organizing workshops to develop teacher leaders in using digital technology as a tool for analyzing individual student data (2) Promoting professional learning communities (PLC), contemplative education, and problem-based learning to cultivate teachers’ awareness of the importance of self-development <br />(3) Providing training to enhance teachers’ knowledge and skills in systematic measurement and evaluation, emphasizing the use of diverse assessment tools, including both quantitative and qualitative approaches aligned with learning standards, objectives, and subject characteristics (4) Encouraging teachers to design learning activities and develop individualized education plans (IEPs) that reflect differences and potentials of individual learners appropriately (5) Organizing workshops to enhance teachers’ academic competencies, focusing on curriculum, measurement and evaluation, and learning management that respond to changes in the digital era.</li> </ol> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2180 Guidelines for Development the Effectiveness of Learning Management to Student Quality in Small- Sized Schools under Phichit Primary Educational Service Area Office 1 2026-03-31T11:42:55+07:00 Chadaphon Meechaiyo weemchada@gmail.com Jitima Wannasri Jitimaw@nu.ac.th <p>This research aimed to 1) study the efficiency of learning management for student quality in small schools under Phichit Primary Educational Service Area Office 1, and 2) establish guidelines for developing the Effectiveness of learning management to enchance student’s quality in these schools. The research process was divided into two phases. Phase 1: Study the problems of learning management efficiency. The sample consisted of 210 teachers under Phichit Primary Educational Service Area Office 1 during the 2025 academic year, derived by stratified random sampling based on district proportions. The research instrument was a questionnaire utilizing a 5-point rating scale, with an Index of Item Objective Congruence (IOC) ranging from 0.67 to 1.00, and a reliability coefficient of 0.90. Data was analyzed using Mean and Standard Deviation Phase 2: Establishing development guidelines. The informants included 3 experts selected through purposive sampling. The research instrument was an interview form, and data was analyzed using content analysis.</p> <p> The research findings revealed that</p> <p>1.The overall efficiency of learning management for student quality in small schools under Phichit Primary Educational Service Area Office 1 was at a moderate level. When considering individual aspects, the aspect with the highest mean was atmosphere and environment management, while the aspect with the lowest mean was measurement and evaluation, which was also at a moderate level</p> <p>2.The guidelines for developing the efficiency of learning management for student quality indicated that: 1) school administrators should organize workshops to develop skills in designing lesson plans linked to indicators; 2) active learning should be implemented through hands-on practice combined with the Think-Pair-Share (TPS) cooperative learning technique; 3) safe learning spaces should be created for students; 4) Professional Learning Communities (PLC) should be established for knowledge exchange; and 5) friendly supervision and monitoring should be conducted to ensure effective learning management.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2087 Factors affecting elderly relatives’ decision to choose nursing home services in Huai Khwang, Bangkok 2026-03-17T09:57:38+07:00 Ranida Supasirapong Ranida12726@gmail.com Supamas Sanitprachakon Supamassanit@gmail.com <p>This research aimed to: 1) examine the demographic factors of relatives of older adults that influence their decision-making in selecting elderly care service facilities in Huai Khwang District, Bangkok; and 2) investigate the service marketing mix factors affecting such decisions. The sample consisted of 400 relatives of older adults who played a role in decision-making regarding the selection of elderly care services. The sample size was determined using Cochran’s formula. The research instrument was a structured questionnaire with a reliability coefficient of 0.982. Data were analyzed using frequency, percentage, mean, standard deviation, one-way analysis of variance (One-Way ANOVA), and multiple regression analysis.</p> <p>The findings revealed that:</p> <ol> <li>The overall level of the service marketing mix factors was high, with the highest importance given to people and product aspects. Similarly, the overall decision-making process was at a high level, with the greatest emphasis on problem recognition and need awareness, as well as the service decision stage. Hypothesis testing indicated that gender, age, marital status, education level, and average monthly income significantly influenced the decision to use services at the 0.05 level, whereas occupation had no significant effect. These results were based on One-Way ANOVA (F-test), which examined differences among demographic groups.</li> <li>The service marketing mix factors influencing the decision to use services were product, promotion, and people. In contrast, price, place, process, and physical evidence had no significant influence. Multiple regression analysis showed that the Variance Inflation Factors (VIF) of all independent variables ranged from 1.20 to 1.35, which were below 10, indicating no multicollinearity issues. The multiple correlation coefficient (R) was 0.973, indicating a very strong relationship between the independent variables and the decision to use services. The coefficient of determination (R²) was 0.947, meaning that the seven independent variables jointly explained 94.7% of the variance in service decision-making, while the adjusted R² was 0.946. The remaining 5.3% was attributed to other factors not included in the model. The overall model test showed an F-value of 1001.75 with a significance level of 0.001, which was lower than 0.01, indicating that the overall service marketing mix significantly influenced the decision to select elderly care service facilities.</li> </ol> <p>The predictive equation in raw scores can be written as follows:</p> <p>Y = 0.500 + 0.350(product) + 0.210(price) + 0.180(distribution channels) + 0.140(promotion) + 0.110(personnel) + 0.090(service process) + 0.080(physical characteristics)</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2285 Factors and Impacts of the Concept of Quiet Hiring in Human Resource Management under the Phitsanulok Primary Educational Service Area Office 1 2026-04-23T10:01:05+07:00 Suwimon Banyam suwimonb67@nu.ac.th Chanadda Poohongthong poohongthongc@gmail.com <p>This study aimed to investigate 1) the concept of quiet hiring in human resource management among school administrators under the Phitsanulok Primary Educational Service Area Office 1 and Phitsanulok Primary Educational Service Area Office 2 and 2) the impacts of quiet hiring practices at the operational level affecting educational institutions. The study was conducted in a public school located in the lower northern region of Thailand. The key informants consisted of six participants, including school administrators, teachers, and educational personnel. Data were collected through interviews and document analysis and analyzed using content analysis with thematic analysis techniques.<br />The findings revealed that: 1) the major factors contributing to the implementation of quiet hiring included limitations in human resources and budget, teachers’ workload from both routine and urgent tasks, as well as continuous changes in educational policies. These conditions encouraged administrators to adopt quiet hiring practices in order to enhance administrative flexibility by assigning additional responsibilities and maximizing teachers’ potential. Situational leadership was also employed to adjust directions, communication, and support according to teachers’ levels of readiness, which helped promote professional development and work motivation. 2) The impacts of quiet hiring were found to be both positive and negative. At the individual level, teachers gained greater opportunities for self-development and professional advancement; however, they also faced increased workloads and work-life imbalance. At the organizational level, schools were able to continue implementing educational policies effectively and achieve their designated goals.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/1957 The Impacts of Cambodian Agricultural Labor Shortages in Khao Chakan District, Sa Kaeo Province, Resulting from the Thailand - Cambodia Border Conflict Situation 2026-03-06T11:39:10+07:00 ่Janya Roungpaungthong janya.roung@vru.ac.th Rittichai Nuengchantuek rittichai.nueng@vru.ac.th Warawut Kumpanuch janya.roung@vru.ac.th <p>This research aimed to: 1) study the situation of Cambodian agricultural labor in Khao Chakan District, Sa Kaeo Province; 2) investigate the impacts of the Cambodian agricultural labor shortage in Khao Chakan District, Sa Kaeo Province; and 3) determine guidelines and recommendations to address the Cambodian agricultural labor shortage in Khao Chakan District, Sa Kaeo Province. Using a mixed-methods research approach, the research sample consisted of 381 agricultural entrepreneurs, including growers of rice, cassava, sugarcane, animal feed corn, rubber, oil palm, and longan. Using a multi-stage sampling method, the informants included a group of government officials, a group of community leaders, and a group of farmer representatives, totaling 12 people. The selection method used was purposive. The research instruments included questionnaires, semi-structured interviews, and in-depth interviews. Data were analyzed using percentages, means, standard deviations, and content analysis.</p> <p> The research findings revealed the following: 1) The reliance on Cambodian labor was at the highest level ( = 4.80). Conflict situations were a significant intervening factor causing a sudden decrease in the labor force. The qualitative research indicated that workers returned to their home country due to safety concerns. 2) The most significant impacts were the stress and workload placed on employers ( = 4.85), as well as crop damage resulting from delayed harvesting ( = 4.79). The qualitative findings pointed out that farmers had to bear higher wage costs due to local competition for labor. 3) The most highly agreed-upon solutions were substituting human labor with agricultural machinery ( = 4.88) and establishing flexible, task-specific labor MOUs ( = 4.75). The findings suggest that government policies should adapt the management of foreign labor reliance to align with the border security context, thereby reducing structural risks for local farmers.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2170 Effects of using SQ4R with mind mapping learning management on reading comprehensive achievement of Prathomsuksa 3 students 2026-03-24T13:58:34+07:00 kittiphak Bandit kittiphak@mvschool.ac.th Dusit Khawloueng dusit@buu.ac.th <p>The purposes of this research were: 1) to compare comprehensive reading achievement of Prathomsuksa 3 students before and after learning by using SQ4R technique with mind mapping, and 2) to study the attitude of students towards learning activities by using SQ4R with mind mapping. The sample group consisted of 34 Prathomsuksa 3 students who are studied at Maryvit Bowin School, Sri Racha District, Chonburi Province. They were randomly selected by cluster random sampling. The research instruments included: 1) 6 lesson plans using SQ4R technique with mind mapping with appropriateness at a highest level (X= 4.67, SD = 0.59), 2) 20-item of comprehensive reading test with difficulty index ranged between The item difficulty indices (P) ranged from 0.58 to 0.79, the discrimination indices (r) ranged from 0.38 to 0.88, and the reliability coefficient was 0.95., discrimination power ranged between 0.67 – 1.00 and reliability of 0.95 comprehensive reading test, and 3) the 15-item questionnaires on attitude towards learning activities with reliability of acceptable level The statistics used for data analysis were mean (), standard deviation (SD), and t-test for dependent samples. The research results were as follows: 1. The posttest means scores of comprehensive reading achievement of Prathomsuksa 3 students after being taught by using SQ4R technique with mind mapping was higher than pretest mean scores at .05 level of statistical significance. 2. Overall, the attitude of students towards learning activities by using SQ4R technique with mind mapping was at a high level (X= 4.41 , SD = 0.64)</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen https://so17.tci-thaijo.org/index.php/JSSK/article/view/2177 The effects of STEAM Education approach on learning achievement in science and problem-solving of Prathomsuksa 4 students 2026-03-24T14:16:32+07:00 Kanyapak Samanu 66920257@go.buu.ac.th Watanyou Nawises watanyou@go.buu.ac.th Wirote Chompoo wirotec@buu.ac.th <p>This study investigated the effectiveness of the STEAM education approach in enhancing students’ science achievement and problem-solving skills against a 70% benchmark. The participants were Prathomsuksa 4/2 students from Anuban Chanthaburi School, Thailand, selected through cluster random sampling with the classroom as the sampling unit. The study utilized STEAM-based lesson plans, a science achievement test, and a problem-solving skills assessment. Data were analyzed using descriptive statistics and a one-sample t-test. The results showed that students’ science achievement (M = 17.48, 87.40%) and problem-solving skills (M = 17.56, 87.80%) were significantly higher than the 70% criterion at the .05 level. These findings indicate that the STEAM approach is effective in improving both academic achievement and problem-solving abilities. Moreover, the results suggest that integrating interdisciplinary learning with real-world problem contexts can promote deeper understanding and foster higher-order thinking skills among primary school students.</p> 2026-08-20T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science Kamphaeng Saen