Utilizing the online service system on the website of the Songkhla Provincial Agricultural and Cooperative Office.

Abstract

This research aimed to: (1) examine the online service system (E-Services) on the website of the Provincial Office of Agriculture and Cooperatives in Songkhla; (2) investigate the benefits of the E-Services system; and (3) identify problems associated with the utilization of the system. The research methodology comprised documentary research and quantitative research. Data were collected from 17 officials of the Provincial Office of Agriculture and Cooperatives, Songkhla, and 5 farmers who accessed services at the office. Statistical analyses included mean and standard deviation.

The findings revealed that: (1) the E-Services system was developed using the Google Workspace platform, including Gmail, Google Drive, Google Forms, Google Sheets, and Google Slides, integrated with an email system and MOAC QR Code. Users were able to access the website, select forms, complete and submit data online, and receive document copies via email, while officials could systematically manage and store data in a database format. (2) The overall benefits of the E-Services system were at the highest level (μ = 4.75, σ = 0.53). The most significant benefits were the efficiency of system usage and data management, followed by the reduction of operational procedures. The least significant benefit was the transition toward a fully digital working system. Additionally, the system contributed to time reduction, resource savings, and enhanced convenience for users. (3) Regarding problems, some officials lacked sufficient knowledge and understanding of the system, and certain computer equipment was outdated and unable to support the system efficiently.