Xuanyu, Y. ., T. Wongkumchai, and U. Chaiwiwat. “The The Impact of Social Media Marketing on Retailer Sales：A Case Study of J Cosmetics Company, China”. Journal of Public and Private Issues, vol. 2, no. 2, Apr. 2025, pp. 93-103, https://so17.tci-thaijo.org/index.php/jppi/article/view/805.