Detian, Xia, Tachakorn Wongkumchai, Uswin Chaiwiwat, and Poompichai Tarndamrong. “Optimizing M Coffee’s Marketing Strategies for the Chinese Coffee Market”. Journal of Public and Private Issues 2, no. 2 (April 30, 2025): 104–115. accessed May 3, 2025. https://so17.tci-thaijo.org/index.php/jppi/article/view/808.