Detian X, Wongkumchai T, Chaiwiwat U, Tarndamrong P. Optimizing M Coffee’s Marketing Strategies for the Chinese Coffee Market. jppi [internet]. 2025 Apr. 30 [cited 2025 May 3];2(2):104-15. available from: https://so17.tci-thaijo.org/index.php/jppi/article/view/808