journal of Public and Private Issues

Academic administration guidelines to enhance the working skills of students majoring in human geography and urban and rural planning at Guangxi University of Finance and Economics, China

Pang Weijie — 2024-08-30

This article aimed: 1) to investigate the problems and needs of working skills and ability of students in the fields of Human Geography and Urban and Rural Planning at Guangxi University of Finance and Economics, 2) to develop the academic administration guidelines to enhance working skills of students in the fields of human geography and urban and rural planning at Guangxi University of Finance and Economics. The respondents in this research were from the School of Management Science and Engineering of Guangxi University of Finance and Economics. This includes 251 students majoring human geography and urban and rural planning and 77 teachers/administrators. The instruments for collecting data were questionnaires. The questionnaires were evaluated and approved in terms of correctness and suitability by the 3 Chinese specialists. The IOC values of all questions in the question is in the range of 0.67-1.00 indicating that the questionnaire was validated as suitable for data collection in this research. The research results were found as follows; 1) The questionnaire about problems of working skills of students major in human geography and urban and rural planning at Guangxi University of Finance and Economics at high level. 2) The needs of academic administration guidelines for the students major in human geography and urban and rural planning at Guangxi University of Finance and Economics at high level. 3) The topics about Academic Administration Guidelines to Enhance Working Skills of Students Major in Human Geography and Urban and Rural Planning at Guangxi University of Finance and Economics, China consist of 3 units: Students’ working skills - Five core working skills, Academic administration - Nine core academic administration indicators and "Human geography and urban and rural planning" specialty training goal connotations. It conducts questionnaire surveys and collects results from five aspects: professional skills, interpersonal skills, innovation ability, teamwork, and self-marketing ability for students. For teachers and administrators, it conducts questionnaire surveys and collects results from nine aspects: curriculum planning and management, student management, teacher management, examination and evaluation management, educational administration information management, academic support and counseling, teaching quality assessment and improvement, formulation and implementation of educational policies, and coordination and communication of educational affairs.

Developing Strategic guidelines to improve English language skills of vocational students in Linhai Taiyun vocational school, China

Wu Weiyi — 2024-08-30

This Article aimed to study 1) to explore the problems and needs to improve the English language skills of vocational school students, and 2) to develop guidelines for managing the English language skills of vocational school students. The sample was 117 teachers and 267 students. The instrument for collecting data was a five-point Likert rating scale used to assess respondents’ problems and needs in education management--analysis data by descriptive statistics and content analysis. The research results were found as follows:

1) The problems and needs to improve the English language skills of vocational students were at the "highest" level; 2) The guiding ideology of improving the English language skills of vocational students includes: improving their English language skills. This study will propose targeted and practical strategies and methods by comprehensively analyzing the challenges and needs currently faced by students in this school, combined with the latest language education theories and practices. These guidelines are intended to help students overcome language barriers, improve their English listening, speaking, reading, and writing skills, enhance their communication skills, and ultimately enhance their professional competitiveness and employment opportunities.

Participation in academic administration of educational personnel in education quality development network group 7 under Maha Sarakham Primary Education Service Area Office 2

Ntapat Worapongpat — 2024-08-31

The objectives of this research are twofold: 1) to examine the participation in academic administration among educational personnel within Educational Quality Development Network Group 7 under the Maha Sarakham Primary Educational Service Area Office 2, and 2) to propose guidelines for academic administration within the same network, categorized by educational level and work experience. This is a quantitative study utilizing research instruments such as questionnaires. The sample consists of 118 educational personnel from Educational Quality Development Network Group 7 under the Maha Sarakham Primary Educational Service Area Office 2, for the academic year 2023, determined through sample size calculations based on Krejcie and Morgan's table. A group sampling method was employed, and the data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, and standard deviation, as well as inferential statistics such as t-tests and F-tests. The research findings are as follows: Overall, participation in academic administration among educational personnel is at a high level. A comparison of participation in academic administration among educational personnel within Educational Quality Development Network Group 7 under the Maha Sarakham Primary Educational Service Area Office 2 revealed that: 1) Educational personnel with different educational levels show no significant differences in overall participation in academic administration. However, when examining individual aspects, almost every aspect shows differences except for teaching and learning. The aspects of educational quality assurance and internal supervision display significant differences. 2) Educational personnel with varying work experience exhibit no significant differences in overall participation in academic administration. Nevertheless, when considering specific aspects, almost all aspects show no differences, with the exception of classroom research and educational evaluation, where statistically significant differences at the 0.05 level were observed.

Strategic leadership according to the four Brahmavihāra principles in the Chiang Mai Primary Educational Service Area Office 1

Ntapat Worapongpat — 2024-08-31

This research aims to achieve the following objectives: (1) to examine the conditions and challenges associated with strategic leadership grounded in the four Brahmavihāra principles among educational institution administrators under the jurisdiction of the Chiang Mai Primary Educational Service Area Office, Area 1; and (2) to compare the strategic leadership practices based on these Brahmavihāra principles among the administrators. The study sample comprised 70 academic department heads from educational institutions within the Chiang Mai Primary Educational Service Area Office, Area 1, selected using simple random sampling. Data were gathered through questionnaires and analyzed using descriptive statistics, including percentages, means, and standard deviations. The analysis also involved t-tests to compare differences and content analysis to interpret the findings. The results indicate that: Strategic leadership, as informed by the four Brahmavihāra principles, is practiced at a high level across all aspects among the administrators in Chiang Mai Primary Educational Service Area Office, Area 1. When considering individual principles, the levels were uniformly high, with kindness and compassion being the most prominent, followed by sympathetic joy (mudita) and equanimity. The strategic leadership practices based on the Brahmavihāra principles did not show significant differences when classified by educational level and work experience.

Development of a digital market management system for community enterprise and professional groups

Ntapat Worapongpat — 2024-08-31

This research aims to 1) study the digital marketing strategies and social media development of the community enterprise group in Song Khanong Subdistrict, focusing on the Krua Kanong curry paste professional group. A purposive sampling method was employed, targeting 200 consumers who encountered the promotional media of this community enterprise group. The statistical analysis involved the calculation of frequencies and percentages. The results indicate that the majority of respondents were aged between 17 and 30 years (Gen Y), accounting for 50 percent (n=100), followed by those aged 37 to 52 years (Gen X), representing 22.5 percent (n=45). Overall, satisfaction with digital media across various platforms was found to be at the highest level (x̄ = 4.79, SD = 0.388). Specifically, Gen Y respondents demonstrated the highest level of satisfaction with digital media on Instagram (x̄ = 4.62, SD = 0.621). Additionally, Gen B (Baby Boomers) exhibited the highest satisfaction with Facebook, particularly in relation to content type (x̄ = 4.62, SD = 0.273). Furthermore, the study revealed that the chatbot feature significantly enhanced user communication and was rated at the highest satisfaction level, followed closely by the quality of information and content provided.

Administration of the student care and assistance system of schools under the office Kamphaeng Phet Primary Educational Service Area 2

Ntapat Worapongpat — 2024-08-31

This research aims to (1) examine the administration of student care and support systems in schools under the Kamphaeng Phet Primary Educational Service Area Office, Area 2, and (2) compare the administration of these systems based on teachers' evaluations, categorized by educational level and work experience. The research employs a survey methodology. The population consists of 1,327 teachers within the Kamphaeng Phet Primary Educational Service Area Office 2 for the 2023 academic year, with a sample size of 302 teachers. The research process involves four key steps: (1) identifying the research problem, (2) designing the study, (3) data collection and analysis, and (4) report writing. We collected data using a 5-point Likert scale questionnaire, and conducted statistical analysis using percentage, mean, standard deviation, and t-test. The results show that (1) the schools that were studied have generally good student care and support systems, and (2) there are statistically significant differences at the 0.05 level in how well school administrators in Bo Phloi District, which is run by the Kanchanaburi Primary Educational Service Area Office, Area 4, handle conflicts based on their level of education and work experience.