Journal of Public and Private Issues

Digital Leadership of Entrepreneurs and Productivity in the Health and Beauty Supplement Manufacturing Industry

Ntapat Worapongpat — 2025-06-30

This study aims to (1) examine the digital leadership of entrepreneurs in the health supplement, wellness, and beauty manufacturing industry; (2) analyze the productivity of these businesses; and (3) investigate the relationship between digital leadership and productivity. A mixed-methods approach integrating both quantitative and qualitative methodologies was employed. The research instruments included structured questionnaires and interviews. The quantitative sample consisted of 400 business owners, determined using Taro Yamane’s formula with a 0.05 margin of error, and selected through accidental sampling. Descriptive statistics such as percentages, means, and standard deviations were used to analyze the quantitative data, along with inferential statistical techniques, including correlation analysis. The qualitative data collected from interviews were analyzed using content analysis. The findings revealed that digital leadership was rated at a high level, with digital vision scoring the highest, followed by innovation creation, technology utilization, and change management. Productivity was also rated at a high level, with resource utilization and product quality receiving the highest scores, followed by operational efficiency and product output. A statistically significant positive correlation was found between digital leadership and productivity (p < 0.01). Among digital leadership dimensions, change management exhibited the strongest correlation with productivity, followed by technology utilization and digital vision. Additionally, the study highlights the effectiveness of the research instruments, ensuring validity and reliability. The findings offer helpful advice for entrepreneurs in the OEM health and beauty sector, emphasizing the critical role of change management and technology adoption in enhancing productivity.

Developing a management guideline for the supervision of facilities and environment for college of Economics and Management in Guangxi Agricultural Vocational and Technical University

Wu Zhike — 2025-06-25

The objectives of this research were: 1) to investigate the opinions of students and teachers regarding issues related to the supervision of facilities and the environment at the College of Economics and Management at Guangxi Agricultural Vocational and Technical University; 2) to explore the opinions of students and teachers on the need for a management guideline for supervising facilities at the College of Economics and Management at Guangxi Agricultural Vocational and Technical University; and 3) to develop a management guideline for supervising facilities and the environment at the College of Economics and Management at Guangxi Agricultural Vocational and Technical University. This research utilized Guangxi Agricultural Vocational and Technical University as a case study. We will divide the population into two groups: 612 students and 128 teachers. The research instruments employed in this study were questionnaires. We analyzed and presented the collected information and data in terms of frequency, percentage, mean, and standard deviation. The study's results rated the problem of facility and environment supervision in vocational colleges at the "highest" level. The study also rated the need for management guidelines to oversee facilities and environments in a vocational college at the highest level. The management guideline is composed of six units, which are: 1) Purpose of Supervision, 2) Composition and main duties of the supervisory group, 3) Rules for implementing the supervision of campus facilities and environment, 4) Main forms and methods for supervising campus facilities and environment, 5) Principles for addressing the results, and 6) The working system for supervising campus facilities and environment. All 6 units are assessed by three experts, and they indicate that the management guidelines are acceptable.

The role of leadership based on the ESG framework in influencing the performance efficiency of local employees: A case study of Mueang District, Maha Sarakham Province

Ntapat Worapongpat — 2025-06-26

This research aims to 1) investigate the factors influencing the adoption of digital marketing strategies in community enterprises, 2) explore the relationship between digital marketing strategies and consumer satisfaction, and 3) identify the challenges faced by community enterprises in implementing digital marketing. The study employs a mixed-methods approach, combining qualitative and quantitative research methods. The research instruments include questionnaires for quantitative data and semi-structured interviews for qualitative insights. The target group consists of 400 respondents, selected using Taro Yamane's formula at an error level of 0.05, and a random sampling method was employed. The quantitative data were analyzed using descriptive statistics, including percentages, means, and standard deviations. Furthermore, inferential statistics, such as the t-test and F-test, were used to test hypotheses regarding the relationships between digital marketing strategies and consumer satisfaction. We applied content analysis to the qualitative data to interpret the responses from interviews with community enterprise leaders and digital marketing experts. The results of the research found that digital marketing strategies have a significant positive effect on consumer satisfaction in community enterprises, particularly in enhancing product visibility and engagement. Community enterprises face challenges in adopting digital marketing due to limited knowledge and resources, which hinders their full utilization of digital tools. The key factors influencing the successful implementation of digital marketing include leadership commitment, continuous learning, and the availability of technology support.