Journal of Public and Private Issues

Preserving cultural heritage through instruction and digital innovation: A Mixed-methods approach to marketing community products inspired by mural art in Suphanburi province, Thailand

Bunpod Pijitkamnerd — 2024-10-25

This study employs a mixed-methods approach, incorporating both qualitative and quantitative research methodologies. This research aims to combine research and instructional practices to improve
the preservation of arts and culture in community product marketing communications by leveraging digital technology.
The research utilizes findings from a study of mural paintings in Suphanburi Province to develop creative products that support tourism within the community economy. The initiative has resulted in the creation of innovative products derived from mural paintings, including paper stencil frames from Wat Pratoosan and Wat No Bhuddhangkun, as well as twelve zodiac-themed shirt designs from Wat Chi Pa Khao in Suphanburi Province. We have implemented instructional integration to foster the preservation of arts and culture within a business promotion platform context. The sample specifically comprised 32 students from the Information Technology program who registered for the Business Promotion Platform course in the first semester of the academic year 2023.
The purpose of this sample group was purposive sampling, which facilitated the development of promotional video clips to enhance marketing communication for community products utilizing digital technology. We used two instruments for data collection: 1) creative products from mural paintings, which we developed into PR video clips, and 2) a questionnaire from Suan Dusit University's
e-assessment system to gather opinions on instruction. This approach encourages students to engage in academic service to
the community, thereby providing a channel for marketing and communicating community products inspired by mural paintings. The outcomes of this research have facilitated the development of creative products, such as postcards, cloth bag designs, magnet pins, and the twelve zodiac shirt designs. We have also created and disseminated 32 promotional video clips via YouTube, and shared students' work through a single Metaverse system. The level of satisfaction regarding the integration of research and instruction has been notably high, with satisfaction in theory at 80.57 percent and in practice at 81.8 percent. The community has gained enhanced avenues for disseminating and promoting community products through digital technology.

Developing management guidelines for constructing curriculum of Chinese history subject for vocational college at Shangrao City Xinzhou secondary professional school, China

Ntapat Worapongpat — 2024-10-26

This article aimed to study (1) the problems of teaching Chinese history subjects for vocational colleges. The article also aimed to investigate the need for guidelines specifically designed for Chinese history subjects in vocational colleges. (3) To construct guidelines for creating a curriculum of Chinese history subjects for vocational colleges. The sample was 300 secondary students. They were selected by random sampling. The instrument for collecting data was a questionnaire. We analyzed the data using descriptive statistics and content analysis. The research results were found as follows. The issue of students' reading content in history classes not aligning with their historical knowledge base is a significant concern. This demonstrates that there are significant challenges in terms of content consistency. 2) Students rated their desire for more history communication time at school at a high level. This emphasizes the need for more interactive and immersive learning opportunities in history education. 3) The constructed guidelines encompassed eight essential topics: General Provisions, Management System, Teaching Objectives and Requirements, Course Settings, Evaluation and Testing, Teaching Methods and Approaches, Teaching Management, and Supplementary Provisions. Expert evaluations confirmed the validity and applicability of these guidelines, suggesting their potential effectiveness in addressing the identified challenges in managing and improving the history curriculum at Shangrao Xinzhou Secondary Specialized School.

Study on the application of wireless communication technology in digital communities in Guangdong

Ntapat Worapongpat — 2024-10-27

In recent years, the integration of wireless communication technology has significantly influenced the evolution of digital communities. This study investigates the meaning, types, and characteristics of wireless communication technologies, explores their applications within digital communities, and identifies associated challenges and potential solutions. We employed a qualitative research methodology, concentrating on a rural district in Guangdong Province. We collected data through in-depth interviews and focus group discussions involving community members, local leaders, and technology experts. A semi-structured interview guide, reviewed by information technology specialists, ensured content validity. We applied thematic analysis to extract key themes and insights from the data. The findings reveal that wireless communication technologies, such as 5G and Bluetooth, are instrumental in enhancing connectivity and operational efficiency within digital communities. However, data security and privacy concerns remain significant obstacles. The study also underscores the importance of community engagement in implementing wireless technologies, highlighting the need for training and awareness programs. This research emphasizes the pivotal role of wireless communication technologies in shaping digital communities while addressing the necessity of robust security measures. We urge stakeholders to prioritize community involvement and education in order to maximize the benefits of these technologies. Future research should examine the long-term impacts of wireless technologies on social cohesion and evaluate the effectiveness of security protocols in safeguarding community data.