Journal of Public and Private Issues

Digital Leadership of Entrepreneurs and Productivity in the Health and Beauty Supplement Manufacturing Industry

Ntapat Worapongpat — Mon, 30 Jun 2025 00:00:00 +0700

This study aims to (1) examine the digital leadership of entrepreneurs in the health supplement, wellness, and beauty manufacturing industry; (2) analyze the productivity of these businesses; and (3) investigate the relationship between digital leadership and productivity. A mixed-methods approach integrating both quantitative and qualitative methodologies was employed. The research instruments included structured questionnaires and interviews. The quantitative sample consisted of 400 business owners, determined using Taro Yamane’s formula with a 0.05 margin of error, and selected through accidental sampling. Descriptive statistics such as percentages, means, and standard deviations were used to analyze the quantitative data, along with inferential statistical techniques, including correlation analysis. The qualitative data collected from interviews were analyzed using content analysis. The findings revealed that digital leadership was rated at a high level, with digital vision scoring the highest, followed by innovation creation, technology utilization, and change management. Productivity was also rated at a high level, with resource utilization and product quality receiving the highest scores, followed by operational efficiency and product output. A statistically significant positive correlation was found between digital leadership and productivity (p < 0.01). Among digital leadership dimensions, change management exhibited the strongest correlation with productivity, followed by technology utilization and digital vision. Additionally, the study highlights the effectiveness of the research instruments, ensuring validity and reliability. The findings offer helpful advice for entrepreneurs in the OEM health and beauty sector, emphasizing the critical role of change management and technology adoption in enhancing productivity.

Developing a management guideline for the supervision of facilities and environment for college of Economics and Management in Guangxi Agricultural Vocational and Technical University

Wu Zhike, ์Nipaporn Khamcharoen — Wed, 25 Jun 2025 00:00:00 +0700

The objectives of this research were: 1) to investigate the opinions of students and teachers regarding issues related to the supervision of facilities and the environment at the College of Economics and Management at Guangxi Agricultural Vocational and Technical University; 2) to explore the opinions of students and teachers on the need for a management guideline for supervising facilities at the College of Economics and Management at Guangxi Agricultural Vocational and Technical University; and 3) to develop a management guideline for supervising facilities and the environment at the College of Economics and Management at Guangxi Agricultural Vocational and Technical University. This research utilized Guangxi Agricultural Vocational and Technical University as a case study. We will divide the population into two groups: 612 students and 128 teachers. The research instruments employed in this study were questionnaires. We analyzed and presented the collected information and data in terms of frequency, percentage, mean, and standard deviation. The study's results rated the problem of facility and environment supervision in vocational colleges at the "highest" level. The study also rated the need for management guidelines to oversee facilities and environments in a vocational college at the highest level. The management guideline is composed of six units, which are: 1) Purpose of Supervision, 2) Composition and main duties of the supervisory group, 3) Rules for implementing the supervision of campus facilities and environment, 4) Main forms and methods for supervising campus facilities and environment, 5) Principles for addressing the results, and 6) The working system for supervising campus facilities and environment. All 6 units are assessed by three experts, and they indicate that the management guidelines are acceptable.

The role of leadership based on the ESG framework in influencing the performance efficiency of local employees: A case study of Mueang District, Maha Sarakham Province

Ntapat Worapongpat — Thu, 26 Jun 2025 00:00:00 +0700

This research aims to 1) investigate the factors influencing the adoption of digital marketing strategies in community enterprises, 2) explore the relationship between digital marketing strategies and consumer satisfaction, and 3) identify the challenges faced by community enterprises in implementing digital marketing. The study employs a mixed-methods approach, combining qualitative and quantitative research methods. The research instruments include questionnaires for quantitative data and semi-structured interviews for qualitative insights. The target group consists of 400 respondents, selected using Taro Yamane's formula at an error level of 0.05, and a random sampling method was employed. The quantitative data were analyzed using descriptive statistics, including percentages, means, and standard deviations. Furthermore, inferential statistics, such as the t-test and F-test, were used to test hypotheses regarding the relationships between digital marketing strategies and consumer satisfaction. We applied content analysis to the qualitative data to interpret the responses from interviews with community enterprise leaders and digital marketing experts. The results of the research found that digital marketing strategies have a significant positive effect on consumer satisfaction in community enterprises, particularly in enhancing product visibility and engagement. Community enterprises face challenges in adopting digital marketing due to limited knowledge and resources, which hinders their full utilization of digital tools. The key factors influencing the successful implementation of digital marketing include leadership commitment, continuous learning, and the availability of technology support.

Strategic management guideline for establishing proactive cooperation between vocational colleges and private organizations for the enhancement of learning achievement of the students of Guangxi Traffic Technician College, China

Huang Ying, Nipaporn Khamcharoen — Wed, 30 Jul 2025 00:00:00 +0700

This article aimed 1) To analyze the needs for strategic management in order to facilitate the establishment of effective collaboration between Vocational Colleges and Private Organization, and 2) To formulate the strategic management guideline for establishing effective cooperation between Vocational Colleges and Private Organization, ultimately leading to an enhanced learning experience for students. The respondents were 316 students and 20 teachers. The research instrument employed in this study was a questionnaire. The information and data collected were analyzed through the content analysis method and then presented in terms of frequency, mean, and standard deviation. The findings from the research indicated that: 1) the needs of students for strategic guideline aimed at fostering effective collaboration between vocational colleges and private organizations to improve student learning experiences was at a high level (4.15), and the needs of the teachers was at a high level (4.43), and 2) the strategic management guideline consisted of ten units, namely: 1) Login, 2) Create Course, 3) Course Construction, 4) Course Assignment and Exam Management, 5) Local File Upload, 6) Add Topic, 7) Add URL, 8) Upload Test Questions, 9) Course Status Statistics, and 10) Student and Class Management.

Investigate the problems and needs to enhance language literacy ability in the new media environment of middle school students at Wuhan Experimental Junior High School, China

Ruan Qingzi, Nipaporn Khamcharoen — Wed, 30 Jul 2025 00:00:00 +0700

In the context of the prevalence of new media, it is crucial to explore the cultivation of middle school students' language literacy ability. This study takes Wuhan Experimental Junior High School as the research object. This article aimed 1) to investigate the existing problems and needs in the cultivation of language literacy ability among middle school students in the new media environment of Wuhan Experimental Junior High School, and 2) to develop the strategic guideline to enhance language literacy ability in the new media environment of Middle School students. The respondents were 316 students and 20 teachers. The research instrument employed in this study was a questionnaire. The information and data collected were analyzed through the content analysis method and then presented in terms of frequency, mean, and standard deviation. The results show that: 1) the problems and needs in the cultivation of language literacy ability of students were at a high level and the problems and needs in the cultivation of language literacy ability of teachers were at a middle level; 2) the strategic guideline to enhance language literacy ability in the new media environment of Middle School students consisted of 8 chapters. All 10 chapters were evaluated by 3 experts, and the IOC values ranged from 0.67 to 1.00.

The management of innovation in the public sector to enhance effective and sustainable public services

Ratchadaphorn Thirawan — Thu, 31 Jul 2025 00:00:00 +0700

This article aims to analyze innovation in public services, including strategies and policies that support innovation development. It also seeks to identify structural and bureaucratic challenges hindering innovation management, while proposing approaches and policy recommendations to foster a sustainable culture of innovation within the public sector. Innovation in the public sector is critically important for advancing public services and public administration in an era were technology and big data play increasingly pivotal roles. Public sector innovation refers to the development and adoption of new technologies and processes in service delivery and administration to boost the efficiency and transparency of government operations. Effective innovation management in the public sector must consider proper resource allocation, risk management, and strategic adaptation to rapidly changing environments. This article discusses the development of strategies and policies that support the adoption of technology in the public sector, examining case studies such as Estonia’s e-Government and the adoption of AI in Singapore’s civil service, as well as challenges in managing innovation within the Thai public sector. Furthermore, the article analyzes structural issues, the creation of an innovation-oriented culture in government agencies and provides recommendations on developing public sector innovation in Thailand that can lead to sustainability by introducing new approaches to efficiently utilize resources, reduce environmental impact, and improve people's quality of life without compromising the future. and more effective public service delivery.