Journal of Public and Private Issues

Developing strategic management guidelines for solutions on student pressure of Gannan University of Science and Technology, China

Zou Lijuan, Nipaporn Khamcharoen — Tue, 22 Apr 2025 00:00:00 +0700

This article aimed: 1) to investigate the problems of pressure management of university students in Gannan University of Science and Technology, 2) to investigate the needs of pressure management of university students in Gannan University of Science and Technology, and 3) to construct strategic management guidelines for solutions on student pressure in Gannan University of Science and Technology. The sample group utilized in this study consists of students from Gannan University of Science and Technology, with a total of 385 students surveyed through stratified random sampling. The research instrument employed was a questionnaire survey. The data were analyzed using frequency, percentage, mean, and standard deviation. The research revealed the following findings: Students at Gannan University of Science and Technology significantly elevated their pressure management problems and needs. We have divided the strategic guidelines for pressure management of Chinese university students into six modules: 1) Identify and understand precursors. 2) Investigating the Causes of pressure. 3) Investigate how survey pressure affects students. 4) Identify strategies for providing relief. 5) Watch for signs that students need help. 6) Know where to go for help. To sum up, it is of great significance to help university students correctly understand pressure, effectively manage and relieve it, and improve their overall mental health. By helping university students understand the pressure and providing them with ways to relieve the pressure, we can help them successfully achieve a state of physical and mental balance from the state of pressure, guide university students to choose positive coping ways in the face of pressure, and maintain mental health.

Developing strategic management guidelines for self-practice Chinese writing for senior high school students at Yunnan University, China

Liang Chengzhi, Nipaporn Khamcharoen — Tue, 22 Apr 2025 00:00:00 +0700

The objectives of this research were: 1) to investigate the problems of Chinese writing of high school students, 2) to investigate the needs of self-practice Chinese writing for high school students; and 3) to develop strategic management guidelines for self-practice Chinese writing for high school students. The respondents in this research were 348 students and 30 teachers obtained through a simple random sampling technique in senior high school at Yunnan University as a case study. The research instrument employed in this study was a questionnaire with 60 questions for students and teachers. The results indicated that problems and needs of self-practice Chinese writing for senior high school students from the perspective of students and teachers at Yunnan University, China, were at the "highest" level, respectively from the perspective of students and from the perspective of teachers. The strategic management guidelines for self-practice Chinese writing for high school students consist of six units, namely, 1) Foundations of Writing, 2) Developing Writing Confidence, 3) Structuring Your Writing, 4) The Role of Feedback in Writing, 5) Identifying and Selecting Writing Topics, and 6) Advanced Writing Techniques.

Developing a strategic management of Chinese reading skills for students in grade 4 of primary school at Xinxing primary school in Beijing City of China

Liu Jiayu, Nipaporn Khamcharoen — Tue, 29 Apr 2025 00:00:00 +0700

The objectives of this research were: 1) To investigate the issues related to Chinese reading skills among fourth-grade primary school students. 2) To investigate the need for a Chinese reading skills strategy for students in grade 4 of primary school. 3) To develop the strategic management of Chinese reading skills for students in grade 4 of primary school. The respondents were 286 students. The research instrument employed in this study was a questionnaire with 40 questions. The information and data collected were analyzed through the content analysis method and then presented in terms of percentage, mean, and standard deviation. The study's results indicate that the Chinese reading skills of fourth-grade primary school students were at a moderate level. 2) The needs of Chinese reading skills strategy for students in grade 4 of primary school were at a middle level. 3) Strategic management of Chinese reading teaching for grade 4 students is composed of 6 units: 1) Develop personalized course design and teaching methods and set appropriate reading content and tasks for students at different levels; 2) Establish a sound evaluation system and measurement; 3) Support from family and social environments; 4) Provide teacher training and development; 5) Provide support for educational technology training and digital tools; 6) Conduct interdisciplinary research. Ten primary school language teachers graded all six units on how correct and useful the content was. The results were shown as IOC values ranging from 0.67 to 1.00. This means that these skills and methods are fine and can be used as Chinese reading management strategies for fourth graders.

Development of management guideline to improve classroom teaching by using modern media technology at Macau University of Science and Technology

Zhou Zeyu, Nipaporn Khamcharoen — Tue, 29 Apr 2025 00:00:00 +0700

This article aimed 1) to investigate the types of modern media technology in classrooms at Macau University of Science and Technology, 2) to study the influence of modern media technology on teaching classrooms at Macau University of Science and Technology, and 3) to develop the management guideline on classroom teaching improvement by using modern media technology at Macau University of Science and Technology. The respondents were 333 students. The research instrument employed in this study was a questionnaire with 40 questions. The information and data collected were analyzed through the content analysis method and then presented in terms of frequency, mean, and standard deviation. The findings from the research indicated that: 1) types of applications of Modern Media Technology in the classroom was in middle level, and it is used in all aspects of students' learning and life, but it is not sufficient in the deep application, 2) the influence of application of Modern Media Technology in University classroom was in middle level, and 3) the management guideline on classroom teaching improvement by using Modern Media Technology at Macau University of Science and Technology consists of five units, namely: 1) Optimization of technical facilities and resources, 2) Establishment of evaluation and feedback mechanism, 3) Student participation and feedback mechanisms, 4) Teacher training and support, and 5) Resource integration and sharing.

The The Impact of Social Media Marketing on Retailer Sales：A Case Study of J Cosmetics Company, China

Ye Xuanyu, Tachakorn Wongkumchai, Uswin Chaiwiwat — Wed, 30 Apr 2025 00:00:00 +0700

This research aimed to identify and analyze the factors influencing the impact of social media marketing on retailer sales. The sample consisted of 414 consumers who had utilized the services or purchased products from J Cosmetics Company through major social media platforms, namely Rednote, TikTok, WeChat, and Weibo. The sample size was determined using Cochran’s formula with a 5% margin of error and a 95% confidence level. Data were collected using a structured questionnaire, which exhibited Cronbach’s alpha coefficient of 0.902. Data analysis included averages, percentages, Pearson’s correlation analysis, and multiple regression analysis. Results showed that content strategy, engagement, platform usage, advertising, and influencer marketing all had a significant positive impact on sales performance. Advertising had the strongest positive correlation with sales performance (r = 0.473, p < 0.01), followed by content strategy (r = 0.422, p < 0.01). The regression model explained 30.5% of the variance in sales performance. All five hypotheses, which proposed positive relationships between the social media marketing variables and sales performance, were supported. The study concluded that social media marketing plays a crucial role in driving retailer sales, and J Cosmetics Company should focus on diversifying product offerings, building a strong brand community, enhancing data-driven personalized marketing, and engaging in co-branding collaborations to further enhance their social media marketing effectiveness.

Optimizing M Coffee's Marketing Strategies for the Chinese Coffee Market

Xia Detian, Tachakorn Wongkumchai, Uswin Chaiwiwat, Poompichai Tarndamrong — Wed, 30 Apr 2025 00:00:00 +0700

This research aimed to analyze the marketing strategies of M Coffee and propose improvements for the Chinese coffee market. A qualitative approach was employed, utilizing semi-structured interviews.Participants included 15 individuals: 5 management and employees, 7 consumers, and 3 industry experts. The management and employee group consisted of personnel in roles such as senior managers, regional operations leaders, and marketing/human resources staff. The consumer group comprised coffee drinkers aged between 24 and 35. Industry experts included academics, consultants, and brand strategists specializing in coffee retail. The study applied the 7P marketing framework to analyze M Coffee’s marketing strategies. Thematic analysis was used to analyze interview transcripts, with codes assigned to identify recurring themes within the 7P marketing. Subsequently, a SWOT matrix was utilized to synthesize internal and external factors influencing M Coffee’s competitive capability. The research findings revealed that M Coffee's current low-price strategy attracted customers but limited profitability and brand differentiation. Consumers expressed a desire for more product variety and premium experience. M Coffee should diversify its offerings, including premium options and seasonal items, and enhance customer experience by improving the store design and atmosphere. Furthermore, it should develop a comprehensive digital platform and invest in employee development and retention. By adapting its marketing strategies, M Coffee could increase brand value, customer engagement, and achieve long-term sustainability in the competitive Chinese coffee market.