Designing graphic images of tourist attractions to produce promotional materials for the Lamphun Provincial Tourism and Sports Office

Abstract

This research article aimed to: 1) design graphic illustrations representing tourist attractions in each district of Lamphun Province; 2) develop tourism promotional signage for the Lamphun Provincial Office of Tourism and Sports; and 3) evaluate the effectiveness of the designed tourism promotional signage. This study employed a mixed-methods research design. Data were collected through field studies of tourist attractions across Lamphun Province. The research population consisted of 100 tourists aged 25–35 years who were interested in nature-based and cultural tourism in Lamphun Province. Data collection instruments included structured interviews and questionnaires. The data were analyzed using content analysis, mean, and standard deviation.

The research findings revealed that: 1) the graphic design of tourist attractions for each district of Lamphun Province was developed based on the concept of celebrating the 1,343^rd Anniversary of Lamphun Province, highlighting the unique identity of tourist attractions in all eight districts through two-dimensional (2D) graphic illustrations. 2) A tourism promotional sign measuring 3 × 3 meters was designed and produced for the Lamphun Provincial Office of Tourism and Sports to be installed at key locations throughout the province. 3) The evaluation conducted by tourists indicated that the promotional signage achieved a very high level of satisfaction (Mean = 4.52), demonstrating that visual communication and graphic design play a significant role in enhancing tourists' perceptions and motivating travel to Lamphun Province with a high level of effectiveness.