ACCEPTANCE OF INNOVATION AND ATTITUDE TOWARDS CONSUMERS’ DECISION TO PURCHASE ELECTRIC CARS IN QINHUANGDAO CITY, THE PEOPLE’S REPUBLIC OF CHINA
Keywords:
Acceptance, Attitudes, Decision to Purchase, Electric CarsAbstract
The objectives of this research were: (1) to study the relationship between innovation acceptance and electric vehicle purchase decision; and (2) to study the relationship between attitude and electric vehicle purchase decision. This research methodology was quantitative research. The population was the consumers of Qinhuangdao city. Who have experience or have made the decision to purchase an electric car but the exact number cannot be known. Therefore, the research sample was calculated using Cochran's formula, numbering 400 people, using convenience sampling. Using a questionnaire as a tool to collect data. Statistics used in the analysis include frequency, percentage, standard deviation and statistics of the pearson correlation coefficient.
The research findings were found that: (1) acceptance of cognitive innovations was related to the decision to purchase electric cars with statistical significance at the 0.01 level. As for the acceptance of innovation in the area of interest the evaluation aspect, the experimentation aspect, and the acceptance aspect were not related to the decision to purchase an electric vehicle; and (2) the cognitive attitude emotional side and the behavioral aspect is related to every aspect of the decision to purchase electric cars with statistical significance at the 0.01 level.
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