Creative cultural resource management based on Isan cultural identity for economic development and community tourism

Abstract

This research article examines the process of managing Isan cultural resources that are expressed through products and services. It focuses on analyzing the development and enhancement of creative products that reflect the unique identity of Isan culture and can be commercially produced, as well as transferring the knowledge gained from the study to develop a model community in Tha Muang Subdistrict, Selaphum District, Roi Et Province, aimed at promoting the local economy and community-based tourism. The study employed a mixed methods approach, using qualitative descriptive research with 30 informants. Data were analyzed by identifying and summarizing information obtained from interviews and observations through a qualitative process that emphasizes clear and detailed explanation. In addition, Participatory Action Research (PAR) was applied, in which researchers and the community collaborated closely in planning, implementing, reflecting on, and evaluating the outcomes to bring about change and sustainable community development. The findings reveal that cultural resource management requires systematic data collection and utilization of cultural capital to generate income for the community, while preserving and transmitting the community’s unique identity. Product development emphasizes quality, attractive packaging, and a memorable brand image, along with suitable marketing channels. The established model community reflects cultural values in economic, symbolic, academic, and aesthetic dimensions, with a strong focus on community participation and effective resource utilization. This approach promotes the local economy, creates jobs, distributes income, and strengthens the community in the long term, while fostering a circular economy that reduces dependence on external resources and supports sustainable local development.