Local Management Strategies to Promote Creative Tourism in Loei Province

Abstract

The objectives of this research are 1) to study local management strategies to promote creative tourism, 2) to study the factors of local management strategies to promote creative tourism, and 3) to study guidelines for developing local management strategies to Promote creative tourism in Loei Province. This study is mixed methods research. Sample groups include: People who are eligible to vote in Loei Province, totaling 400 people, a group of people providing information from the group Government officials and local government officials, totaling 10 people, tools used in the research Including questionnaires and interviews. Statistics used in data analysis include frequency, percentage, multiple regression analysis and descriptive analysis. The results of the research found that: 1) Local management strategies to promote creative tourism in Loei Province. Overall, it was at a moderate level. 2) Factors affecting local management strategies to promote creative tourism in Loei Province significantly includes the public relations aspect of operations. Implementation and evaluation in terms of leadership and participation, respectively. And (3) strategies should be created to promote accommodations that provide tourists and promote activities that can attract participatory tourism. By creating knowledge and understanding about participatory cultural tourism from public relations through media such as radio, brochures, and advertisements in a complete manner. Problems are also solved by collaborating with communities and allowing government agencies to promote tourism as well as providing units. Local events promote public relations through network partners seriously arrange staff to provide coordination services. By paying attention and to the needs of tourists in various coordination services and giving advice from government agencies seriously.