Coffee shop management in response to government assistance measures for entrepreneurs (coffee shops) in Udon Thani Province

Abstract

This research aimed to study 1) Coffee shop management towards government assistance measures for entrepreneurs, 2) Factors affecting coffee shop management, and 3) Guidelines for developing coffee shop management in Udon Thani Province. This study is mixed-method research. The sample group consisted of 400 people in Udon Thani Province. The key informants were government officials and 10 local government officials. The research instruments were questionnaires and interview forms. The statistics used for data analysis were frequency, percentage, multiple regression analysis, and descriptive analysis. The research results found that 1) Coffee shop management was at a moderate level overall. 2) Factors affecting the development of coffee shop management towards government assistance measures for entrepreneurs, in all aspects, were budget, coordination, planning. 3) Guidelines for developing coffee shop management found that (1) there should be a creation of satisfaction with government assistance in expressing opinions in all aspects that can be expressed through various channels, (2) entrepreneurs should participate in government and customer forums about coffee products, (3) create cooperation among coffee shop entrepreneurs, to create partnerships with network partners to coordinate with various agencies by improving and correcting business weaknesses in the supervision between entrepreneurs and relevant agencies effectively.