Buddhist Integration for Enhancing Political Awareness Among Citizens by Administrators of Ubon Ratchathani Municipality, Ubon Ratchathani Province according to the 7 Sappurisadhamma principles

Abstract

This article aims to 1) study the level of enhancement of political information awareness among the public by the executives in Ubon Ratchathani Municipality, Ubon Ratchathani Province, based on the principles of the Seven Noble Virtues; 2) examine the relationship between the principles of the Seven Noble Virtues and the enhancement of political information awareness among the public by the executives in Ubon Ratchathani Municipality; and 3) present Buddhist integration for enhancing political information awareness among the public by the executives in Ubon Ratchathani Municipality according to the principles of the Seven Noble Virtues. This study employs a mixed-methods research approach. The sample group consists of 400 residents from Ubon Ratchathani Municipality. The key informants include 2 personnel from the Buddhist community, 2 political science personnel, 5 local government personnel, and 3 local administrative personnel, totaling 12 individuals. The statistical analysis methods used include frequency, percentage, mean, standard deviation, Pearson correlation coefficient, and content analysis. The research findings indicate that 1) the overall level of political information awareness is moderate; 2) the relationship between the principles of the Seven Noble Virtues and political information awareness shows that the Seven Noble Virtues are significantly related to enhancing political information awareness at the .01 level; and 3) the Buddhist integration approach for enhancing political information awareness reveals that (1) avoid conflicts or opposition with the public; (2) support political awareness among the public; (3) continuously develop oneself to witness national changes; (4) perform duties with equality and integrity; (5) value time and be punctual; (6) understand the community and social context; and (7) be aware of the traditions, culture, and lifestyle of the people.