A Study of Tourist Needs to Stay at Bubble Dome in Chiang Rai Province.

Abstract

The research project of " A Study of Tourist Needs to Stay at Bubble Dome in Chiang Rai Province.The objective of this study was to study the pattern of operating a bubble dome accommodation business in Chiang Rai Province and to study the needs of tourists to stay in Bubble Dome accommodation in Chiang Rai. This research use a qualitative research. The researcher selected using purposive sampling technique and data collection was conducted by objectives as follow : (1) the pattern of operating a bubble dome accommodation business in Chiang Rai Province used a tool by interview form to the entrepreneurs who stay in the bubble dome style in Chiang Rai within theory of entrepreneurship. (2) The interview form used to ask tourists who stayed in the bubble dome style accommodation used the main marketing strategies for the business under 7 Marketing mix service(7Ps) . From the study, we know the needs of tourists who want to stay in a new type of accommodation. The result of studied have shown that currently, bubble dome accommodations are becoming popular with people who want a novelty in tourism to allow guests to experience more of the natural atmosphere. Although, the entrepreneurs were found new ways and opportunity to open a bubble dome style accommodation in Chiang Rai Especially the highlands will have cool weather all year round. Therefore, the idea was to provide accommodation in the form of Bubble Dome. The studies have shown that the vast majority of tourists want a peaceful, natural atmosphere and have privacy with a security system affordable accommodation with good service that will be able to meet the needs of tourists who come to use the service as well. Therefore, all 3 places have all the features that meet the needs of tourists satisfying as a guidelines for entrepreneurs who interested in new accommodation business as well as useful suggestions for the development of bubble dome style accommodation in Chiang Rai.