THE DESIGN OF CHARACTERISTIC OF CHINESE CARTOON

Abstract

The purpose of this research is to study favorite of audiences in the character of Chinese cartoon and to design the Characteristic Chinese cartoon. The research has analyzed development, innovation, character of present Chinese in order to understand the Chinese cartoon industry of China for further development. The first step of this research is to analyze potential of development and currently problem, and the second step is to study cultural characteristics of Chinese and its position in the market in order to set up means of development. The process of this research consists of 2 methods as 1 by questionnaire survey and 2 by interviewing. The outcome of this research reveals that: 1) The cultural characteristics of Chinese cartoon are the integration of traditional cultural elements and modern innovation, showing deep historical heritage and unique artistic style. 2) Chinese market is the integration of influence from international innovation and traditional culture 3) To formulate guidelines for the development of Chinese cartoon, formulate guidelines that encourage innovation, promote diversity and focus on international cooperation, and promote the development of China cartoon industry to a more positive, diversified and influential direction on the world stage.The outcome of research to favorite of sample audiences revealed that teenagers prefer Chinese cartoon with depth emotional expression, sci-fi adventure, young adults prefer Chinese cartoon of unique style which reflects profound thinking and literary character, people of middle age and above prefer Chinese cartoon with nostalgic style with character that give positive emotion for their works.The information which obtained from the research was used in designing the Chinese cartoon with designed character which is a guideline in further developing the Chinese cartoon industry of China