Participation Participation In Cultural Tourism Management In The Area Of Phaisali District, Nakhon Sawan Province

Abstract

Abstract

The purpose of this article is to study the participation in cultural tourism management in Phaisali District, Nakhon Swan Province. The qualitative research model uses the concept of tourism management as a research framework. The research area is Phaisali District, Nakhon Swan Province. Key contributors included 20 community leaders/local leaders, community members involved in tourism activities, and tourism and culture-related entities. Through a specific selection method, data was collected from in-depth interviews and group discussion meetings. The data was analyzed by an inductive content analysis. The research results were found as follows;

Phaisali district has the potential of cultural tourism from diverse tourist sources and has a clear identity, which reflects the beliefs, lifestyle and history of the community in depth. Tourism development needs to rely on understanding the context of the area and the participation of people in the community is important. Successful tourism management stems from community involvement at all stages, from decision-making, operations, benefit-sharing, and evaluation, with collaboration among the community, local leaders, government agencies, and stakeholders, resulting in a balance between revenue generation and cultural preservation. At the same time, encourage the community to share in the sustainable management of resources, and the main direction is to hold the community at the center, open up opportunities for participation through various mechanisms, define clear roles, allocate benefits fairly and transparently, along with the development of active marketing and networking of cooperation, to enhance the long-term potential and sustainability of tourism.