The Effectiveness of a Practical Framework Under the Growing Circle Theory Through the Aesthetic Education of Advertising Art Design Students in Guizhou Urban Vocational College

Abstract

This study aimed to verify the effectiveness of a practical framework based on the "Growing Circle" theory in aesthetic education for Advertising Art Design students at Guizhou Urban Vocational College, and explore differentiated effects across student characteristics. A mixed-methods research design was adopted, involving 195 students (39 freshmen, 73 sophomores, 83 juniors) through stratified random sampling. Quantitative data were collected via questionnaires and artwork evaluations, analyzed using SPSS 26.0 for descriptive statistics, t-tests, and ANOVA; qualitative data were obtained from semi-structured interviews with 28 typical students. Results indicated the framework achieved a moderate-to-high effectiveness level (overall mean > 3.6), with the highest improvement in aesthetic inclusiveness (M=3.72) and significant differences across grades, professional foundations, and genders (p<.05). Key constraints included insufficient hierarchical teaching and theory-practice disconnection. Corresponding optimization strategies were proposed, providing operable guidance for vocational college aesthetic education reform.