Factors Marketing Mixs Affecting The Decision Toward Hotel Halal Serviceof Foreign Tourism In Surat Thani Province. A Case : The Princess Park Muslim Hotel

Abstract

The purpose of this study is Factors Affecting The Decision Toward Hotel Halal Service of Tourism In SuratThani Province. A questionnaire was used to collect the date form 245hotel guests who were recruited by a formula calculated with unknown population and preset proportion of population at 0.2 with 95% confidence level. The collected data were analyzed using frequency, percentage, means, and standard deviation.

The results of the study revealed that the majority of the respondents were male, aged 20-29, having the amount of income of 10,001 -30,000 baht and running their private employees. The level of the subjects’s opinions towards factors influencing their decision in using the hotel services was found a hight level. (1) Place (2) Product and (3) Price