Factors of Confidence in Returning to Use the Service at Don Mueang International Airport of Thai passengers during the Situation of Coronavirus Disease 2019

Abstract

          The objectives of this independent study were to investigate 1) Thai passengers’ opinions towards the image and
confidence in returning to use the service at Don Mueang International Airport amid Covid-19 outbreak, and 2) the influence
of the image affecting confidence in returning to use the service at Don Mueang International Airport. This quantitative research was used questionnaires to collect the data in particular from 412 Thai passengers waiting to board a domestic passenger plane. The data were analyzed by descriptive and inferential statistics for hypothesis testing with multiple regression analysis.
            The findings showed that: 1) the opinions towards the image factor of Don Mueang International Airport in reputation,service, safety measures, public health measures, and confidence in returning to use the service were at a high level in all aspect. 2) the image factors of Don Mueang International Airport in the aspects of reputation, service, safety measures, and public health measures also affected the confidence in returning to use the service at the statistical significance level of .05.