Guidelines for Enhancing Potential of Travel Business Entrepreneurs in Songkhla Province

Abstract

            The objectives of this research were 1) to study the management of entrepreneur’s tourism at Songkhla Province. 2) to guidelines for enhancing the potential of entrepreneur’s tourism management in Songkhla Province. Population used in this study consisted of tourism management in Hat Yai District and Mueang District of Songkhla Province total 83 case, and the officer of Tourism Authority of Thailand, Songkhla Province, Tourism and Sports, Songkhla Province, and Tourism Association of Songkhla Province, a total 10 cases, selected by purposive sampling method. Self-administered questionnaires and in-dept interview were returned and collected data analyzed using distribution of frequencies, percentage, average, standard deviation. Findings of this research were the management potential of entrepreneurs’ tourism in Songkhla Province was a high level, with an average of 3.70. The guidelines for enhancing the potential of entrepreneur’s tourism management in Songkhla Province were entrepreneurs should study foreign languages, effective of organizational administration, professional ethics and planning new tourism.