Participatory Action Research of Community Product Development Model of Local wisdom at Khlong Bang Bon Herbal Community Enterprise Group in Bangkok

Abstract

The Research Titled model for developing local wisdom community products of the Khlong Bang Bon Herbal Community Enterprise Group Bangkok. It was participatory action research. The research tool was organizing a forum observation in-depth interview activities create collaborative learning among researchers and the target group is members of the Khlong Bang Bon Herbal Community Enterprise Group Bangkok.

The research results found that from the analysis of the group's potential in developing community products. Khlong Bang Bon Herbal Community Enterprise Group Bangkok. There was cooperation in operations. There was sacrifice is determined to develop community products to meet community product standards. As for the format for product development, it was found that in developing community products to meet community product standards or (MPS), group members must had knowledge, understanding and importance of community product standards as the main factor. And there was a process for selecting products suitable for development with the participation and acceptance of group members. In addition, the operations for product development must be consistent with standard criteria, with product development being monitored at every step.