Management that leads to success in silk weaving at Ban Umsaeng, Du Subdistrict, Rasi Salai District, Sisaket Province.

Abstract

A study on the successful management of silk weaving at Ban Umsaeng, Du Sub-district, Rasi Salai District, Sisaket Province. The study aims to examine the management practices that lead to the success of the silk weaving occupational group at Ban Umsaeng, Du Sub-district, Rasi Salai District, Sisaket Province, and to investigate the management problems of the group. The study is divided into three parts: Part 1: General information of the interviewees; Part 2: Information on the management of the Ban Umsaeng silk weaving group; and Part 3: Information on management problems of the Ban Umsaeng silk weaving group. This is a qualitative study. Key informants for the objectives were purposively selected by the researcher based on the qualifications required for the study, which included expertise, skills, and experience. The sample consisted of one group leader and four group members. Data were collected through in-depth interviews. The data from both objectives were analyzed using a data classification method.

          Research findings revealed that the silk weaving group in Ban Um Saeng, Du Subdistrict, Rasi Salai District, Sisaket Province, is able to manage their organization effectively as a community enterprise through eight aspects of management: planning, coordination, control, product, pricing, occupation, income, and marketing. It is recommended that the group encourage more active participation of its members in direct product sales, rather than leaving this responsibility solely to the group’s president or committee. This approach aims to enhance the members’ skills, knowledge, and experience in marketing, and to build their capacity for substitutability when participating in product exhibitions and sales events.