ORGANIZATIONAL MANAGEMENT IN THE DIGITAL ERA: APPROACHES, STRATEGIES, AND CHALLENGES

Authors

  • Chawalit Onbunmee Phayalae Witthaya School, Chaiyaphum Province

Keywords:

organizational management, digital era, digital transformation, digital leadership, innovation

Abstract

This academic article aims to examine organizational management in the digital era, focusing on the transformation of business environments driven by digital technologies. Organizations must adapt their structures, processes, and cultures to remain competitive and sustainable. The study covers key concepts such as digital transformation, the application of information technology in decision-making, workforce skill development, and leadership roles in the digital age.
The findings indicate that successful organizations in the digital era demonstrate agility, data-driven decision-making, and continuous innovation. Key challenges include resistance to change, cybersecurity risks, and digital skill gaps.
The study concludes that effective organizational management in the digital era requires integration of technology, human resources, and strategic planning to achieve competitive advantage and long-term sustainability.


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Published

2026-04-29 — Updated on 2026-06-02

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How to Cite

Onbunmee, C. (2026). ORGANIZATIONAL MANAGEMENT IN THE DIGITAL ERA: APPROACHES, STRATEGIES, AND CHALLENGES. Kaonawat Academic Journal, 1(2), 55–63. retrieved from https://so17.tci-thaijo.org/index.php/KAJ/article/view/2332 (Original work published April 29, 2026)

Issue

Vol. 1 No. 2 (2026): March - April

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Academic Article

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