This research aims to: 1) Study the form of public relations media for the elderly and collect
health tourism data in Chiang Rai Province, 2) Create motion graphic media to promote health
tourism for the elderly and 3) Evaluate the satisfaction of the motion graphic media promoting
health tourism from the elderly group. For this research, a suitable public relations model for the
elderly was studied and collected data on health tourism in the category of dharma therapy and
beautiful garden therapy in Chiang Rai province. To create samples of public relations media
promoting health tourism in the form of motion graphics that are suitable for tourists aged
between 6 0 and 7 5 years old. The production has been evaluated by 3 experts: Graphic
Designers, Tourism and Elderly Care. The production will then be assessed by a questionnaire
from a sample of 50 elderly people. The data were then analyzed using descriptive statistics,
including mean and standard deviation. The study found that 1) Media dissemination of the
elderly must exist (1) Content communicated in the language of asking and acknowledgment (2)
Clear examples and appropriate font size. The top 3 health tourism destinations for the elderly,
according to a survey: (1) Type of dharma therapy: Wat Rong Khun, Wat Rong Suea Ten and Wat
Huai Pla Kang (2) Types of healing gardens: Doi Tung Palace, Singha Park, and Rai Ruen Rom. 2)
Create motion graphics to promote wellness tourism for seniors from Photoshop and Illustrator
in 6 locations based on survey data. 3) The results of satisfaction assessment on motion graphics
media to promote health tourism of 50 elderly people found that the overall satisfaction with
public relations media was at the high level (x̅ = 4.30, S.D.=0.69).

เผยแพร่แล้ว: 2026-04-17