THE INTEGRATION OF REGENERATIVE AND WELLNESS TOURISM:  A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE WELL-BEING: การบูรณาการแนวคิดการท่องเที่ยวเชิงฟื้นฟูและการท่องเที่ยวเชิงสุขภาวะ :  กรอบแนวคิดใหม่เพื่อการสร้างความสุขอย่างยั่งยืน

Chalida  Chuaysook; Nontlachatara  Viranuvatti

ผู้แต่ง

Chalida Chuaysook Tourism and Service Industry College, Nakhon Phanom University, Corresponding Author
Nontlachatara Viranuvatti Tourism and Service Industry College, Nakhon Phanom University

คำสำคัญ:

Regenerative Tourism, Wellness Tourism, Sustainable Well-being, Eudaimonic Well-being, Shared Value Creation

บทคัดย่อ

This academic article aims to synthesize and integrate knowledge from two major paradigms, regenerative tourism and wellness tourism, in order to propose a new conceptual framework for explaining and designing tourism toward sustainable well-being. The study employed documentary and conceptual research using a systematic literature review guided by the PRISMA approach. Relevant publications were retrieved from Scopus, ScienceDirect, Web of Science, and Taylor & Francis Online, covering the period 1989–2025. Explicit inclusion and exclusion criteria were applied, and the screening process was conducted through titles, abstracts, and full texts, resulting in 32 relevant articles for conceptual synthesis. The findings indicate that a major conceptual gap in prior scholarship lies in the insufficient explanation of how inner well-being, community flourishing, and ecological regeneration can be understood as part of the same process. In response, the article proposes a new conceptual framework termed Regenerative Wellness Tourism, which is driven by three dynamic dimensions: (1) the personal dimension, focusing on restoration and inner growth through eudaimonic well-being; (2) the social dimension, emphasizing reciprocal relationships, shared value creation, and community strength; and (3) the environmental dimension, aiming to generate net positive impacts and ecological regeneration. This framework extends the explanatory power of existing tourism knowledge by moving beyond fragmented outcome-based perspectives toward a holistic understanding of tourism as a process that connects reciprocity, integrated well-being, and long-term sustainability. It also offers policy and managerial implications for designing tourism that genuinely creates shared value and authentic regeneration

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