THE ANALYSIS OF THE UNIT COST PRODUCTION FOR GRADUATES, COLLEGE OF SOCIAL COMMUNICATION INNOVATION, SRINAKHARINWIROT UNIVERSITY
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Abstract
This research aimed to (1) analyze the expenditures, (2) analyze the unit cost per student, and (3) analyze the return on investment in undergraduate student production at the College of Social Communication Innovation, Srinakharinwirot University. This quantitative research utilized averaged data over three academic years (2021-2023), including budget revenues and expenses, Full-Time Equivalent Students (FTES), number of courses, and personnel data.
The findings revealed that (1) the total cost of graduate production was 87,559,000 baht, with major expenditure proportions from investment budget (28.55%) and personnel budget (25.01%), (2) the average cost per student was 70,755.32 baht, and the cost per credit was 78,678.53 baht, (3) the college generated a net revenue of 63,441,000 baht with a Return on Investment (ROI) of 72.5%, demonstrating efficient financial management, primarily supported by internal revenue budget (95.36%).
The research results can be applied to strategic planning for cost management, resource allocation, and educational management efficiency improvement at the college. Additionally, these findings provide valuable information for educational quality assurance and future policy decision-making.
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