Organizational Management in the Digital Era: Approaches, Strategies, and Challenges
Keywords:
การบริหารองค์กร, ยุคดิจิทัล, การเปลี่ยนผ่านดิจิทัล, ผู้นำดิจิทัล, นวัตกรรมAbstract
This academic article aims to examine organizational management in the digital
era, focusing on the transformation of business environments driven by digital technologies.
Organizations must adapt their structures, processes, and cultures to remain competitive and
sustainable. The study covers key concepts such as digital transformation, the application of
information technology in decision-making, workforce skill development, and leadership roles
in the digital age.
The findings indicate that successful organizations in the digital era demonstrate
agility, data-driven decision-making, and continuous innovation. Key challenges include
resistance to change, cybersecurity risks, and digital skill gaps.
The study concludes that effective organizational management in the digital era
requires integration of technology, human resources, and strategic planning to achieve
competitive advantage and long-term sustainability.
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References
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