SERVICE QUALITY OF THE HYDROTHERAPY CENTER AT BANBUNG MUNICIPALITY

Abstract

The research on the service quality of the Hydrotherapy Center at Banbung Municipality aimed to study the service quality provided by the Hydrotherapy Center at Banbung Municipality, and to compare the service quality of the center when the samples were classified by gender, age, marital status, occupation, uses of the therapy services, income, residential area. The samples included 204 members of the Hydrotherapy Center at Banbung Municipality. The research instruments used to collect data were questionnaires, and the statistics applied to analyze the data included percentage, mean, and standard deviation.The study revealed that 1. holistically, the level of service quality provided by the Hydrotherapy Center at Banbung Municipality was at the highest level in all dimensions. Specifically, the service quality on being trustworthy was marked as the highest level, followed by being reliable for its service receivers, being responsive to service receivers’ needs, offering concrete services, and knowing and understanding its service receivers. 2. The comparison of service quality of the Center when classified by gender, age, marital status, occupation, uses of the therapy services, income, residential area could be demonstrated that the samples were female, aged over 61; they were housewives who did not have any occupations; they used the center more than eight times; they earned about 10,000 or less a month; they lived in the municipal area. The samples revealed that the service quality provided by the Hydrotherapy Center at Banbung Municipality was at the highest level.