Developing knowledge set and creative media in English for Paganyaw in Chiang Mai Province

Decha Talanuek; Chalermphong Tham-ngarn

doi:10.62819/jel.2025.1010

Authors

Decha Talanuek Mahachulalongkornrajavidyalaya University, Chiang Mai Campus, Chiang Mai, Thailand
Chalermphong Tham-ngarn Rajamangala University of Technology Lanna, Chiang Mai, Thailand

DOI:

https://doi.org/10.62819/jel.2025.1010

Keywords:

creative material, knowledge set, Paganyaw ethnic group

Abstract

This research aimed to 1) study the history and Buddhist-based cultural identity of the Paganyaw ethnic group in Chiang Mai province, 2) develop an English-language knowledge set and creative material for the Paganyaw ethnic group, and 3) assess user satisfaction with the developed English knowledge set and creative material. The study employed both research and development and action research methodologies. The sample consisted of 1) 20 key informants, 2) five media development experts, and 3) 240 participants in the experimental group, selected through purposive sampling. The research instruments were organized into two main sections. The first section comprised a needs and expectations survey, an evaluation form, and a satisfaction survey related to the knowledge set and creative media. The second section included an in-depth interview form and focus group discussion guide on the history and identity of Paganyaw. Data were analyzed using descriptive statistics, including mean, percentage, and standard deviation. The findings revealed the following: 1) The Paganyaw ethnic group moved from the Salween River in Myanmar to settle in the highlands of Northern Thailand. Their way of life includes farming, traditional healing practices, and ceremonies that mark important life events such as birth, marriage, and death. 2) The English knowledge set and creative material were designed based on specific community contexts, enabling participants to learn more effectively. 3) The participants had high satisfaction, finding the material clear, accessible, and well-matched to their needs, with activities and delivery methods making the experience more engaging.

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