Exploring the Virtual Linguistic Landscape of Chinese University Websites: A Focus on Internationalization and Multilingualism

LI JINZHEN; Sutraphorn Tantiniranat

doi:10.62819/jel.2023.65

Authors

LI JINZHEN -Burapha University
Sutraphorn Tantiniranat

DOI:

https://doi.org/10.62819/jel.2023.65

Keywords:

Virtual linguistic landscape, multilingualism, English as a global language, internationalization of higher education, Chinese university websites

Abstract

This study explores the Virtual Linguistic Landscape (VLL) in Chinese higher education, emphasizing the strong government focus on internationalization. It investigates the language choices of the top 100 Chinese university websites and their information functions. Findings reveal that the majority (87%) of these websites are bilingual, using simplified/traditional Chinese and English. Additionally, 7% take a multilingual approach, employing simplified Chinese, English, and other foreign languages. A minority (6%) sticks to monolingualism. These websites disseminate various information categories, including general university details, admissions, academic units, research, campus life, international collaborations, academics, training, and talent recruitment. Notably, some websites feature information specific to the Chinese Communist Party and cultural aspects. The prevalence of English content demonstrates top Chinese universities’ efforts to engage with the global community and enhance their international reputation. These findings add more understanding of multilingualism and the roles of English in cyberspace such as websites.

References

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