Policy to promote soft power towards creative economy development

Abstract

The dynamics of global economic development, with the advancement of information technology being a major catalyst, have led to rapid changes in the global socio-economic development context. It has become an impetus for countries around the world to seek to create economic prosperity and secure human livelihoods in a rapidly changing context. Economic advantage is a form of economic prosperity. This is the evolution of the creative economy. The government has announced a promotion policy. Thailand’s soft power, with its unique strengths and human resource development to support it, is connected to Thai society’s cultural roots. Incorporating technology: modern innovation focuses on creating new products and services to create economic value and extends to social value creation. Thailand should become more internationally known.