Strategic management guideline to use artificial intelligence for teaching in new media of Zhejiang Industrial Vocational and Technical College, China

Abstract

This article aimed 1) to investigate the problems and needs of artificial intelligence teaching in new media and 2) to develop strategic management guidelines for artificial intelligence teaching in new media. The sample groups for the investigation of problems and needs were divided into 2 groups, namely, 1) 301 undergraduate students and 2) 78 teachers who are the teachers of the new media major in our school. Moreover, 3 specialists discussed the development management guide through online interviews. The information and data collected were analyzed through the content analysis method and presented in terms of frequency count, mean values, and standard deviation. The Likert rating scales were used to rate the degree or level of problems and needs. The research results were found as follows: 1. It was found that the problems and need to establish a new media AI teaching strategic management guideline are high in Zhejiang Industrial Vocational and Technical College. 2. The constructed strategic management guideline for using artificial intelligence teaching in new media colleges comprises 7 units, namely: 1) The vision and mission of constructing a new media and artificial intelligence teaching strategic management guideline, 2) The strategic objective of new media artificial intelligence teaching, 3) Strategic plan for new media and artificial intelligence teaching, 4) The organizational structure of new media AI teaching, 5) Performance evaluation system of new media artificial intelligence teaching, 6) Risk management of new media and artificial intelligence teaching, and 7) Communication and change management in new media artificial intelligence teaching.