Developing a strategic management guideline for the enhancement of commercial photography skills of students in the Faculty of Arts at Central South University of Forestry and Technology, China

Abstract

This article aims to address the growing importance of commercial photography skills among students at the Faculty of Arts, Central South University of Forestry and Technology (CSUFT), China. With the rapid development of the digital economy and the increasing demand for photography professionals across various industries, it is essential to equip students with the practical skills necessary for success in commercial photography. This article aimed to investigate the problems and needs of commercial photography teaching in the school of art at the Central South University of Forestry and Technology. 2) The article aimed to develop a guideline for the enhancement of commercial photography skills for students. The study divided the population into two groups: 1) 1000 students, and 2) 91 teachers, to investigate problems and needs. We divided the sample groups into two categories: 1) 286 students, and 2) 74 teachers. The research instruments employed in this study were questionnaires. The content analysis method analyzed and presented the collected information and data in terms of frequency, mean, and standard deviation. The three specialists evaluated all
the questionnaires and found that their IOC values ranged from 0.67 to 1.00. The study yielded the following results: 1) The majority of students assessed the need for improvement in commercial photography. Skills for students in the Faculty of Arts at Central South University of Forestry and technology are at a “high” level. Similarly, most of the teachers rated the needs of enhancement of commercial photography skills for students in The Faculty of Arts at Central South University of Forestry and Technology is all at “High” level. 2) The Guideline for the Enhancement of Commercial Photography Skills of Students in the Faculty of Arts at Central South, the University of Forestry and Technology is formulated, which mainly includes five parts; namely: 1) Curriculum Design and Objectives, 2) Teaching Resources and Methods, 3) Faculty Training and Student Support, 4) Practical Opportunities and Projects, and 5) Course Management and Quality Assurance.