Design and Development of a Prototype Banana Fiber Rope Bag by the Kayubokor Weaving Group, Kayubokor Subdistrict, Raman District, Yala Province
Keywords:
Product development, Banana fiber rope bag, Community enterprise, Local identityAbstract
The research entitled “Design and Development of a Prototype Banana Fiber Rope Bag by the Kayubokor Weaving Community Enterprise, Kayubokor Subdistrict, Raman District, Yala Province” aims to study the problems and weaknesses of the original banana rope bags, design and develop a prototype product, and evaluate consumer satisfaction. This research is a Research and Development (R&D) study utilizing both qualitative and quantitative data. The sample consisted of 100 consumers who had previously purchased or intended to purchase banana rope bags, 16 community enterprise members, and 401 general consumers. The research instruments included questionnaires, interview forms, and satisfaction evaluation forms. Data were analyzed using percentage, mean, and standard deviation. The research findings revealed that the original bag designs were outdated, lacked variety, failed to reflect local identity, and had limitations regarding durability and usability. Therefore, a prototype was developed by modernizing the design, strengthening the structure, improving functional usage, and integrating local identity into the product. The overall consumer satisfaction evaluation for the prototype was at a high level (average 4.5/5) across all aspects, including design, aesthetics, usability, and product quality. This demonstrates that the prototype product can meet consumer demands and possesses potential for commercial production.
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