Philosophical Analysis of the Establishment of University Public Relations Gungdong Open University
Keywords:
University of public relations, vocational colleges, propaganda work, data collection work, supervision studyAbstract
This research examines the state of public relations in higher education institutions, focusing on coordination, propaganda, data collection, emergency management, and consulting within vocational colleges. It aims to establish fundamental principles for effective public relations in these institutions. Employing a qualitative approach, the study utilizes questionnaires and interviews with teachers, administrators, and students from four locations in Guangdong Province: Zhongshan, Baiyunshan, Nanhai, and Guangdong Vocational College. A total of 2910 participants were considered, with a sample of 341 selected through proportional simple random sampling, adhering to Krejcie and Morgan's sample size table. The results show that these institutions' public relations efforts lack coordination, leading to significant delays in information collection and inefficiencies in crisis management. The study suggests enhancing crisis management, coordination, and service functions in university public relations.
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