The Impact of production management on the competitiveness of full-service supplement and beauty product manufacturing businesses: a case study of SCG Grand Co., Ltd.
Keywords:
Interdisciplinary Humanities:, Social Sciences:, Production Management;, Competitiveness;, Supplement and Beauty:, Products Manufacturing BusinessAbstract
This research examines the impact of production management on the market competitiveness of direct-selling herbal tea businesses. Using a quantitative research method, the study gathered data from a sample of 100 consumers via questionnaires and applied statistical tools such as mean, standard deviation, and multiple regression analysis to analyze the findings. The results reveal that cost leadership and innovation were significantly influenced by operational mission factors, which had the strongest effect on competitive capability, followed by environmental analysis and operational expertise. For product differentiation, factors related to product quality-including the taste, color, and aroma of
the herbal tea-alongside the health benefits, such as the maintenance of normal blood sugar and blood pressure levels among consumers who tested the product, contributed substantially to competitiveness. Production innovation also played
a key role, ranking as the second most impactful factor. Furthermore, in terms of production management’s effect on product development plans, the most influential factor was market exploration and development, especially in identifying suitable sources for products and services. Establishing production networks was the second most impactful, followed by in-house production strategies. The findings highlight that most direct-selling products in this sector consist of herbal tea-based dietary supplements.
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