Digital Leadership of Entrepreneurs and Productivity in the Health and Beauty Supplement Manufacturing Industry

Abstract

This study aims to (1) examine the digital leadership of entrepreneurs in the health supplement, wellness, and beauty manufacturing industry; (2) analyze the productivity of these businesses; and (3) investigate the relationship between digital leadership and productivity. A mixed-methods approach integrating both quantitative and qualitative methodologies was employed. The research instruments included structured questionnaires and interviews. The quantitative sample consisted of 400 business owners, determined using Taro Yamane’s formula with a 0.05 margin of error, and selected through accidental sampling. Descriptive statistics such as percentages, means, and standard deviations were used to analyze the quantitative data, along with inferential statistical techniques, including correlation analysis. The qualitative data collected from interviews were analyzed using content analysis. The findings revealed that digital leadership was rated at a high level, with digital vision scoring the highest, followed by innovation creation, technology utilization, and change management. Productivity was also rated at a high level, with resource utilization and product quality receiving the highest scores, followed by operational efficiency and product output. A statistically significant positive correlation was found between digital leadership and productivity (p < 0.01). Among digital leadership dimensions, change management exhibited the strongest correlation with productivity, followed by technology utilization and digital vision. Additionally, the study highlights the effectiveness of the research instruments, ensuring validity and reliability. The findings offer helpful advice for entrepreneurs in the OEM health and beauty sector, emphasizing the critical role of change management and technology adoption in enhancing productivity.