Vol. 16 No. 1 (2025): Vol.16 No.1, January - June 2025

บทความวิจัย

• PAY-PERFORMANCE SENSITIVITY AND SAY-ON-PAY ADVISORY VOTE IN THE UNITED STATES

  Wichawadee Racharoenkit, Rasita Sangboonnak, Wattanachai Sangsuwan

  1-12

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• RELATIONSHIP BETWEEN CAPITAL STRUCTURE AND PROFITABILITY AND STOCK PRICE OF LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND: RESOURCES INDUSTRY, ENERGY AND UTILITIES SECTOR

  Sirinuch Nimtrakoon, Apichaya Senglai

  13-32

  • pdf

• PRODUCT VALUE PERCEIVED AND MARKETING MIX AFFECTING PURCHASING DECISION OF HEALTH SUPPLEMENT PRODUCTS FOR THE ELDERLY IN PHETCHABURI PROVINCE

  Darunee Sompong, Kritchana Wongrat

  33-47

  • pdf

• SOCIAL IMPACT ASSESSMENT FROM TRAINING COURSE ON CORPORATE SOCIAL RESPONSIBILITY (CSR), BY THE THAMMASAT TRAINING UNIT

  Srisuk Mongkutvisut

  48-66

  • pdf

• MEDICAL SERVICE INNOVATION AND IMAGE THAT INFLUENCE SATISFACTION AND LOYALTY OF USERS OF PUBLIC HOSPITAL OUTPATIENT DEPARTMENTS AND PRIVATE SECTOR IN BANGKOK

  Kiatdumrong Ckunthachai, Korbkul Jantarakolica, Thanomsak Suwannoi

  67-82

  • pdf

• HIGH SCHOOL SELECTION DECISION: CONJOINT ANALYSIS

  Nattaya Praditsuwan, Pattaraporn Jitsangboon

  83-97

  • pdf

• GUIDELINE FOR ENVIRONMENTALLY FRIENDLY COFFEE SHOP BUSINESS

  Wisakha Phoochinda

  98-127

  • pdf

• FACTORS AFFECTING PURCHASE MOTIVATIONS BEHIND LUXURY PERFUME ACQUISITION IN THE BANGKOK METROPOLITAN AREA

  Decha Phalalert, Phatipat Seeveing, Pakornkiat Chantarakul

  128-141

  • pdf