Published: 2025-12-29

Research Article

Creative cultural resource management based on Isan cultural identity for economic development and community tourism

Surapong Sangranoo, Khwanchanok Ampha, Lalita Pimta, Sittisak Promsit

1-12

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The Relationship between Digital Intelligence and Teachers’ Work Happiness in the Digital Age of Teachers in Bangkok Metropolitan Administration Schools, Sai Mai District

Uthaiwan Saipatthana, Chaiwat Waree

13-24

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Guidelines for Promoting Health Tourism in Hot Springs in Krabi Province

Chirapha Thongthao, Chawalee Na Thalang, Seri Wongmontha, Jusana Techakana

25-38

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The Influence of Organizational Display Rules and Emotional Labor on Service Performance among Police Officers: A Case Study of Nakhon Ratchasima Provincial Police

Kunthida Malam, Dhiyathad Prateeppornnarong

39-52

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Performance of Duties of The Village Committee in Nong Hin District, Loei Province

Sampan Wangkeeree, Chanyut Hanchana

53-62

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Perceptions of Thai Tourists on Conservation, Protection, and Law Enforcement in the Si Thep World Heritage Site

Ramida Kittichaikoonkij, Chawalee Na Thalang, Seri Wongmontha, Jusana Techakana

63-72

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Work behavior identity in production line of Workpoint entertainment Public Company Limited

Sompong Pongprasert, Busakorn Watthanabut, Trakul Chitwattanakorn

73-84

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Application of Six Sigma Techniques to Enhance Quality Control Efficiency: A Case Study of Medium-Sized Industrial Enterprises in Southern Thailand

Khemjinan Terdtoonkanka, Sudarat Tipnanon

85-96

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Guidelines for Using Technology to Promote Warehouse Management JK (Thai) Diamond Tools Company Limited

Liang Guo, Busakorn Watthanabut, Trakul Chitwattanakorn

97-110

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Customer satisfaction with the service quality of children’s product department staff at Premium Baby Company Limited

Natphatsita Thananwapaphiphat, Wongwit Muenthep, Busakorn Watthanabut

111-122

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A Model of Community Leadership Development Based on the Four Bhavana Principles for Corruption Prevention in Ban Kham Sub-district, Nam Phong District, Khon Kaen Province

Intong Saypakhom, Phrakhru Sudhikhambhirayan, Phramaha Phisit Suebnisai

123-130

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Development of Training Course for Religious Ceremony Masters and Volunteers for Primary School Students to Expand Educational Opportunities in the Kranuan Group, Kranuan district, Under the Office of the Primary Educational Service, Khon Kaen Area 4

Prayoon Saengsai, Phramaha Phisit Visiṭṭhapañño, Sarutanon Chobpradit, Anchanaporn Sornporn, Sirorat Prasri

131-140

Academic Article

Agentic Artificial Intelligence Systems: The Emerging Role of AI in the Digital Economy

Adipon Euajarusphan

141-154

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Li in Confucianism: An Interpretive Framework of Cultural Grammar

Preecha Butrat

155-170

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Innovation in Screening Foreign Direct Investment: A Conceptual Framework for Qualitative Economic Growth in Thailand

Subunn Ieamvijarn, Chawakorn Donoran

171-184

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Guidelines for Promoting Work Efficiency: A Policy Framework for the National Council on Social Welfare of Thailand Under Royal Patronage

Thidarak Sujjapongse, Busakorn Watthanabut

185-198

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Preparing the Workforce for Wellness Tourism

Radanut Woranisapanita

199-210

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Trends of Accommodation Business Based on Marketing Mix 7Ps and Marketing 6.0 Principles for Business Growth

Wilairat Siripipatsopon, Trakul Chitwattanakorn, Wongwit Muenthep

211-222

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Integrating the 7Ps Marketing Mix and Marketing 6.0 for Small and Medium-Sized Accounting Firms

Sarinya Tipayanont, Trakuch Jitwattanakorn, Wongwit Muenthep

223-234

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